Publications

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Pieniak, Z., Verbeke, W., Brunsø, K. & Olsen, S. O. (2005). Consumer knowledge and interest in information about fish. Paper presented at 35th WEFTA Conference, Antwerp, Belgium.

Brunsø, K., Bredahl, L., Grunert, K. G. & Scholderer, J. (2005). Consumer perception of the quality of beef resulting from various fattening regimes. Livestock Science, 94(1-2), 83-93.

Scholderer, J. & Grunert, K. G. (2005). Consumers, food and convenience: The long way from resource constraints to actual consumption patterns. Journal of Economic Psychology, 26(1), 105-128. http://www.sciencedirect.com/science?_ob=MImg&_imagekey=B6V8H-4BY3TCS-1-23&_cdi=5871&_user=634412&_orig=browse&_coverDate=02%2F28%2F2005&_sk=999739998&view=c&wchp=dGLbVzz-zSkzS&md5=636e56b69bda603b26e6e95505dc5336&ie=/sdarticle.pdf

Grunert, K. G. & Ramus, K. (2005). Consumers' willingness to buy food through the internet: A review of the literature and a model for future research. British Food Journal, 107(6), 381-403.

Krutulyte, R., Costa, A. I. A. & Grunert, K. G. (2005). Country of origin (COO) effect in cereal products: A comparative study of Danish and Lithuanian consumers. In Proceedings of the 13th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe (pp. 145-162)

Nielsen, N. A. (2005). De internationale markeder for dansk svinekød. Tidsskrift for Landoekonomi, 192. årgang(2), 19-22.

Scholderer, J. & Grunert, K. G. (2005). Do means-end chains exist? Experimental tests of their hierarchicity, automatic spreading activation, directionality, and self-relevance. Advances in Consumer Research, 32(-), 530.

Esbjerg, L. (2005). Episteme, techne og phronesis: Marketing i et aristotelisk perspektiv. In Ikke angivet Syddansk Universitet.

Grunert, K. G. & Bech-Larsen, T. (2005). Explaining choice option attractiveness by beliefs elicited by the laddering method. Journal of Economic Psychology, 26(2), 223-241. http://www.sciencedirect.com/science?_ob=MImg&_imagekey=B6V8H-4D16WB4-1-1&_cdi=5871&_user=634412&_orig=browse&_coverDate=04%2F30%2F2005&_sk=999739997&view=c&wchp=dGLbVtb-zSkWz&md5=fdc23e65180d8428723219f147ee1e43&ie=/sdarticle.pdf

Scholderer, J. (2005). Fødevarerelateret livsstil for forbrugere: Opsummering af 10 års forskning. In Levnedsmiddelcentret: Årsberetning 2004 Levnedsmiddelcentret.

Grunert, K. G. (2005). Food quality and safety: Consumer perception and demand. European Review of Agricultural Economics, 32(3), 369-391.

Reid, M., Brunsø, K. & Grunert, K. G. (2005). Food-related life style segments in Australia: What's the trend?. Paper presented at ANZMAC, Perth, Australia.

Frewer, L., Fischer, A., Scholderer, J. & Verbeke, W. (2005). Food safety and consumer behaviour. In W. M. F. Jongen & M. T. G. Meulenberg (Ed.), Innovation in agri-food systems: Product quality and consumer acceptance (pp. 125-145). Wageningen Academic Publishers.

Stacey, J. & Nielsen, N. A. (2005). Forbrugernes veje er mangfoldige. Scan Ref, (1), s. 60-61.

Edelenbos, M., Kidmose, U. & Søndergaard, H. A. (2005). Grønsager serveret på en 'børnevenlig' måde. Frugt og Gront, 10, 402-403.

Kole, A., Haveman, D. & Costa, A. I. A. (2005). Implicit attitudes, explicit attitudes, and consumers' willingness to pay for sustainably produced food products. Poster session presented at 6th Pangborn Sensory Science Symposium, Harrogate, Yorkshire, UK.

Skytte, H. (2005). Kend dig selv - og dine omgivelser: Et værktøj for danske slagteriselskaber. Handelshøjskolen i Århus, MAPP Centeret.

Sonne, A.-M. & Harmsen, H. (2005). Knowledge sharing in international product development teams. Paper presented at NFF 2005: The 18th Scandinavian Academy of Management Meeting, Aarhus, Denmark.

Stacey, J. (2005). MAPP-konference om brugerdrevet innovation. Plus Proces, 19(10), 69.

Brunsø, K., Andersen, L. S. & Grunert, K. G. (2005). Markedsføring af nicheprodukter. Handelshøjskolen i Århus, MAPP Centeret.

Sonne, A.-M. (2005). Markedsorienteret fleksibelt ørredopdræt.

Grunert, K. G., Trondsen, T., Campos, E. G. & Young, J. A. (2005). Market orientation in the mental models of decision-makers in two cross-border value chains: A pilot study using the laddering technique. Paper presented at The 2005 Academy of Marketing Conference, Dublin, Ireland.

Grunert, K. G., Jeppesen, L. F., Jespersen, K. R., Sonne, A.-M., Hansen, K., Trondsen, T. & Young, J. A. (2005). Market orientation of value chains: A conceptual framework based on four case studies from the food industry. European Journal of Marketing, 39(5/6), 428-455.

Søndergaard, H. A. (2005). Market-oriented new product development: How can a means-end chain approach affect the process? European Journal of Innovation Management, 8(1), 79-90. http://dandini.emeraldinsight.com/vl=8807214/cl=71/nw=1/rpsv/cw/www/mcb/14601060/contp1.htm

O´Sullivan, C., Scholderer, J. & Cowan, C. (2005). Measurement equivalence of the food related lifestyle instrument (FRL) in Ireland and Great Britain. Food Quality and Preference, 16(1), 1-12. http://www.sciencedirect.com/science?_ob=MImg&_imagekey=B6T6T-4BJ210H-1-1M&_cdi=5039&_orig=browse&_coverDate=01%2F31%2F2005&_sk=999839998&view=c&wchp=dGLbVtb-zSkWb&_acct=C000033698&_version=1&_userid=634412&md5=ca1fbada1c5a064d8342572cb27db52d&ie=f.pdf

Costa, A. I. A. (2005). Measuring Dutch consumers' willingness-to-pay for ethically-improved foods and supply chains through the performance of experimental auctions. Paper presented at NFF 2005: The 18th Scandinavian Academy of Management Meeting, Aarhus, Denmark.

Jespersen, K. R. (2005). New product strategy and the screening of new products: A competency trap? In Ikke angivet EIASM.

Esbjerg, L. (2005). No logo: Supermarkederne udfordrer de kendte mærkevarer. Politiken, 2. sektion, 9.

Thøgersen, J. (2005). Norms for environmentally responsible behaviour: An extended taxonomy and a preliminary assessment. Paper presented at Absurdity in the Economy - (Points of view of economic psychology and relevant sciences or areas). 30th Annual IAREP Congress, Prague, the Czech Republic. http://iarep2005.unas.cz/

Thøgersen, J. (2005). Norms for environmentally responsible behaviour: An extended taxonomy and a preliminary assessment. Paper presented at 6th Biennial Conference on Environmental Psychology, Bochum, Germany. http://eco.psy.ruhr-uni-bochum.de/conference/php/home.php

Ramus, K. B. & Nielsen, N. A. (2005). Online grocery retailing: What do consumers think? Internet Research, 15(3), 335-352.

Scholderer, J. & Balderjahn, I. (2005). PLS versus LISREL: Ein Methodenvergleich. In Friedhelm Bliemel; Andreas Eggert; Georg Fassott; Jörg Henseler (Ed.), Handbuch PLS-Pfadmodellierung: Methode, Anwendung, Praxisbeispiele (pp. 87-98). Schäffer-Poeschel.

Esbjerg, L., Grunert, K. G., Poulsen, C. S., Juhl, H. J., Brunsø, K. & Bech-Larsen, T. (2005). Potential success factors in brand development. In Ikke angivet Aarhus School of Business, Aarhus University, Department of Marketing and Statistics.

Codron, J.-M., Grunert, K. G., Giraud-Heraud, E., Soler, L.-G. & Regmi, A. (2005). Retail sector responses to changing consumer preferences. In Anita Regmi, Mark Gehlhar (Ed.), New directions in global food markets (pp. 32-46). Economic Research Service.

Høg, E. (2005). Segmentation: Identification of consumer segments. In Annual report (pp. 7). Aarhus School of Business, MAPP Centre.

Edelenbos, M. & Søndergaard, H. A. (2005). Skolemad og grøntsager. Nyt fra Levnedsmiddelcentret, (1).

Grunert, K. G. (2005). Smag og behag: Produktfordele og prøvesmagning mindsker forbrugernes afvisning af genmodificerede fødevarer. In Levnedsmiddelcentret: Årsberetning 2004 Levnedsmiddelcentret. http://www.statsbiblioteket.dk/au/index.jsp?query=recordID:%22sb_2273315%22

Scholderer, J. (2005). The GM foods debate in Europe: History, regulatory solutions, and consumer response research. Journal of Public Affairs, 5(3), 263-274. http://www.baser.dk/login?url=http://web.ebscohost.com/ehost/detail?vid=1&hid=102&sid=2fd52bbe-adb4-406b-b753-17aff00bd221%40sessionmgr107&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh&AN=19165456

Bech-Larsen, T., Esbjerg, L. & Grunert, K. G. (2005). The non-corporate identity of 'Supermalt': An interpretative study of beverage brand perceptions within a cultural minority. Paper presented at 30th Annual IAREP Congress, Prague, the Czech Republic.

Bech-Larsen, T. & Stacey, J. (2005). Theoretical models in the development of advertising for food products. In Annual report (pp. 3). Aarhus School of Business, MAPP Centre.

Hagemann, K. & Scholderer, J. (2005). The unconvincing product - Consumer versus expert hazard identification: A mental models study of novel foods. Paper presented at Annual Conference of the Society for Risk Analysis - Europe, Como, Italy.

Hagemann, K. & Scholderer, J. (2005). The unlucky potato: Study of consumer risk perception toward a GM-potato using mental models. Paper presented at GM-Conference 2005, Aalborg, Denmark.

Scholderer, J. (2005). Traps and pitfalls in research on healthy food choices: On selective accessibility, assimilation and contrast, and the look-in-the-fridge heuristic. Paper presented at International Conference on Food Choice and Healthy Eating, Kauhajoki, Finland.

Søndergaard, H. A. (2005). Two birds with one stone: Improving the quality of market information and inter-functional integration during product development by applying a means-end-chain approach. In Ikke angivet Aarhus School of Business, Aarhus University, Department of Marketing and Statistics.

Scholderer, J. (2005). Verbraucher und grüne Gentechnik: Mechanismen der Ablehnung und ihre Änderungsresistenz. Paper presented at Grüne Gentechnik im öffentlichen Verständnis: Normative Orientierungsmuster, Intuitionen und soziales Vertrauen als Herausforderungen für die Wissenschaftskommunikation, München, Germany.

Søndergaard, H. A., Møller, S., Grunert, K. G., Degn, P. & Alho-Lehto, P. (2005). What do they tell us? Descriptive and consumer evaluation of structure engineered food products. Poster session presented at 6th Pangborn Sensory Science Symposium, Harrogate, Yorkshire, UK.

Stacey, J. (2004). Ældre kræver mere smag. Nyt fra Levnedsmiddelcentret, (2), 2-3.

Ramus, K. B. (2004). A study of the potential of grocery shopping on the Internet. Paper presented at Consumer Behaviour and Distribution in the E-Grocery Sector, København, Denmark.

Ramus, K. B. & Grunert, K. G. (2004). A study of the potential of grocery shopping on the Internet. Paper presented at 33rd EMAC Conference, Murcia, Spain.

Grunert, K. G., Bech-Larsen, T., Lähteenmäki, L., Ueland, Ø. & Åström, A. (2004). Attitudes towards the use of GMOs in food production and their impact on buying intention: The role of positive sensory experience. Agribusiness (New York), 20(1), 95-107. https://doi.org/10.1002/agr.10086

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Revised 17.03.2026