Sustainability at Any Cost: Rethinking How We Communicate About Health and Sustainability

4 November 2025, 9:30-15:00, Agro Food Park 15, Aarhus

Background
The transition to sustainable food systems is often framed as a necessity for the planet. While these efforts are positioned as beneficial for planetary health, they raise important questions about their implications for personal well-being. How does the messaging around sustainability shape consumer perceptions of health?

Public debates, media narratives, and policy communications play a crucial role in shaping how sustainable diets are understood—sometimes reinforcing but also challenging established ideas of nutrition and well-being. How should consumers receive clear, evidence-based messages? What role do different stakeholders play in ensuring transparency and trust? And how can communication strategies navigate the tensions between sustainability and health without creating confusion or resistance? Ultimately, can we effectively communicate the interconnected nature of human and planetary health, ensuring that sustainability is not perceived as a trade-off against personal well-being?

Join this year’s MAPP conference, co-organized with Food and Bio Cluster Denmark and Agro Food Park, for an in-depth discussion on the role of communication in navigating the health-sustainability dilemma or synergy. Experts from research, industry, and policy will examine the power of messaging, the impact of framing, and strategies for fostering informed consumer choices.

Target group
The conference is targeted to industry professionals, policy stakeholders, and academics.

Agenda
The agenda will be shared soon.

Registration
Participation is 750 DKK and is limited to 100 participants.
You can register at https://events.au.dk/mappconference2025/signup
Deadline for registration: 20 October 2025