IFMRS - International Food Marketing Research Symposium

IFMRS 2025 Conference

We are thrilled to announce that the International Food Marketing Research Symposium (IFMRS) 2025 will take place in the stunning city of Athens, Greece, from June 17th to 19th, 2025.

This year, IFMRS is organized in collaboration with the Center of Excellence in Food, Tourism, and Leisure of The American College of Greece (ACG).

The conference will be hosted at the Alba Graduate Business School of The American College of Greece [6-8 Xenias Str, 115 28, Athens, GR - opposite Mavili Square].


About Athens
Athens, the cradle of Western civilization and democracy, offers an unparalleled mix of history, culture, and modern vibrancy. From iconic landmarks such as the Acropolis and Parthenon to the charming neighborhoods of Plaka and Monastiraki, the city invites you to explore its ancient heritage and enjoy its lively summer atmosphere. Don't miss its world-class museums, beaches near Athens, and the breathtaking views of the Aegean Sea. For more information on what to do in Athens, visit This is Athens.


Conference Program
The event kicks off with a welcome reception on Tuesday, June 17th, hosted at ACG’s Plaka building [17 Ipitou, 105 57, Plaka-Athens, GR | 2nd floor].

The main conference runs over two full days, June 18th and 19th, featuring diverse sessions on:

  • Consumer Behaviour
  • Marketing Strategy
  • Agribusiness & Marketing
  • Pricing
  • Advertising/Promotion
  • Sustainability/Ethics

The conference concludes with a closing dinner on Thursday evening, June 19th.

A post-conference event is planned for Friday, June 20th, with an excursion to a nearby island. More details will come.


Abstract Submission
We encourage submissions for both extended abstracts (up to 2,500 words) and short abstracts (up to 500 words). The submission deadline is April 1st, 2025.

  • Extended abstracts will be included in the conference proceedings and are eligible for best paper awards.
  • Short abstracts will appear in the program but not in the proceedings or awards competition.

Graduate students are encouraged to submit, with special recognition for the best student paper.

Important note: Each participant may submit only one abstract as the submitting author.


Registration
Conference registration is EUR 700 and includes:

  • Conference participation
  • Breaks and lunches
  • Welcome reception
  • Closing dinner

Accompanying guests may attend the reception and dinner for EUR 60.

The registration deadline is June 1st, 2025.


Hotel recommendations

  • Airotel Alexandros – 4* – Distance from venue: 180m
    Please visit the hotel’s booking engine and enter the code “IFM 2025” in the voucher section.
  • Athenian Gem Hotel – 4* Distance from venue: 550m
    Please visit the hotel’s booking engine and enter the code “EASYJUNE25” in the voucher section or email info@atheniangem.com with the code in the subject line.
  • The Modernist – 4* Distance from venue: 1.1 Km
    Please visit the hotel’s booking engine and enter the code “IFMRS 2025” in the voucher section.
  • Hypnos Inn Athens Hotel – 4* Distance from venue: 2.2 Km
    Please notice that reservations can only be made by emailing reservationsathens@exclusiveplan.gr using the code “Easy25” in the subject line.


Contact
For inquiries, email ifmrs@mgmt.au.dk.

We look forward to welcoming you to Athens for an enriching and memorable IFMRS 2025!