IFMRS 2026 Conference

We are thrilled to announce that the International Food Marketing Research Symposium (IFMRS) 2026 will be hosted by the University of Florida at the stunning city of Gainesville, Florida, from June 16th to 18th, 2026.

This year, IFMRS is organized in collaboration with the Food and Resource Economics Department at the University of Florida.

Conference Program

The event kicks off with a welcome reception on Tuesday, June 16th.

The main conference runs over two full days, June 17th and 18th, featuring diverse sessions on:

• Consumer Behaviour
• Marketing Strategy
• Agribusiness & Marketing
• Pricing
• Advertising/Promotion
• Sustainability/Ethics

The conference concludes with a closing dinner on Thursday evening, June 18th.
 

Abstract Submission

We encourage submissions for both extended abstracts (up to 2,500 words) and short abstracts (up to 500 words). We are open for submissions from January 1st, 2026 and the submission deadline is April 1st, 2026.

• Extended abstracts will be included in the conference proceedings and are eligible for best paper awards.
• Short abstracts will appear in the program but not in the proceedings or awards competition.

Graduate students are encouraged to submit, with special recognition for the best student paper.

Important note: Each participant may submit only one abstract as the submitting author.

Registration

Conference registration is 850 USD and includes:

• Conference participation
• Breaks and lunches
• Welcome reception
• Closing dinner

Details on registration and hotel recommendations will follow soon.

Contact

For inquiries, email ifmrs@mgmt.au.dk.

We look forward to welcoming you to Gainesville for an enriching and memorable IFMRS 2026!