Supervisors: Irene Pollach & John Thøgersen
Discussants: Christa Thomsen & Vibeke Thøis Madsen, DJMX

Abstract
Drawing on news value theory, the paper studies differences in the construction of selected news values between online and print news in order to explore the discursive role of different news formats in business news. Referring to Bednarek & Caple’s (2017) discursive news values analysis (DNVA) framework, the analysis shows how even small lexical shifts can alter how newsworthiness is discursively constructed. The findings suggest that online news formats present corporate events as more dramatic or urgent than their print counterparts. This has implications for how readerships of different news formats interpret the salience and relevance of corporate actors and actions. Over time, such discursive representations may shape readers’ image of a company differently and ultimately influence their consumption or investment decisions.

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