To complete the PhD study programme, Alina Diana Both presents her PhD dissertation, giving a public lecture followed by a defence.

Title of the dissertation: Making Sense of Retail Brands in Omnichannel Environments: A Narrative Exploration
Theme for the defence: Making Sense of Retail Brands in Omnichannel Environments

Assessment committee

• Associate Professor Susanne Pedersen – chair, MGMT
• Professor Felicity Kelliher, South East Technological University (SETU), Ireland
• Professor, Dr. Hanna Schramm-Klein, Universität Siegen, Germany

Supervisors

• Professor Sascha Steinmann
• Professor Polymeros Chrysochou

After the defence, the department will host a reception in Alina's honour. This will be held in room 2628-M212 (Valhalla).

Where to find the dissertation: The dissertation can be downloaded from Alina Diana Both’s homepage prior to the defence.  

Everyone is welcome!