Supervisors: Pol Chrysochou & Panos Mitkidis
Discussants: Carsten Bergenholtz & Irene Pollach

Abstract
We study the relationship between political ideology and consumer preferences for Corporate Social Responsibility (CSR) domains. We employ the Partial Least Squares Structural Equation Modeling (PLS-SEM) for data analysis (N = 598). Our findings indicate a positive correlation between conservatism and consumer preference for customer, supplier, and shareholder CSR domains, mediated by social order and social justice. Conversely, conservatism correlates negatively with consumer preference for environmental and societal CSR domains, mediated by social justice. Conservatism also has a negative indirect relationship with consumer preference for employee’s CSR domain through social order. Our study shows that conservatives prioritize understudied CSR domains.

Everyone is welcome!