Supervisors: Susanne Pedersen & Lina Jakobsen
iscussants: Marija Banovic & John Thøgersen

Abstract
Today, children are present on several online social platforms and use these platforms for a variety of purposes, from connecting with friends to following their favourite influencer (Influence Central, 2018). However, navigating these platforms requires a certain degree of social media literacy, as the platforms are not only social networking spaces for users, but also for commercial actors such as brands and influencers (Quan-Haase and Young, 2010). An emerging marketing concept that furthers the complexity on social media are hyper-realistic computer-generated imagery (CGI) influencers. As children might not have the sufficient social media literacy to critically evaluate how far the media representation of these digital influencers is from real life, hyper realistic CGI influencers can pose unrealistic representation for children on social media. The goal of the project is to obtain a better understanding of the role and potential consequences of hyper-realistic CGI influencers in social media environments and provide guidance on how CGI influencers can be used by brands in an ethical and responsible manner from a marketing perspective.

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