Two new professors in Digitalisation

We are delighted to announce that Annabeth Aagaard and Marco Hubert take up positions as professors at Department of Management

Prof. Annabeth Aagaard
Prof. Annabeth Aagaard
Prof. Marco Hubert
Prof. Marco Hubert

MGMT is happy to welcome Annabeth Aagaard as a new professor from January 2023. Annabeth’s research interests include digitalisation in SMEs, digital and sustainable business development, digital and green transformation as well as the role of digital technologies and digitalisation for sustainable/circular business development. She has a long record of research projects with industry collaborations using a combination of digital maturity assessment, case study design, longitudinal studies and archival data, which fits perfectly with the research profile of the Centre for SMEs. Annabeth is really excited to start working with the centre and she is also open for collaborations across the department and BSS. She will be an active part of the Board Programme anchored at the centre and several new board educations are already in the pipeline. She will also participate actively in developing and growing IV activities in general at MGMT. Annabeth comes from a position as the founding director and associate professor of Interdisciplinary Centre for Digital Business Development at BTECH, Aarhus University. Annabeth already knows BSS quite well as she graduated her bachelor’s and master’s educations in Business Administration at AU BSS many years ago.

MGMT is happy to welcome Marco to his new position as  professor within the area of digitalisation. We already know Marco well and look forward to continuing working with him in his new position.
Marco’s interdisciplinary research profile comprises behavioural research, information systems research, psychology, and neuroscience with a special focus on the impact of digitalisation on individual behaviour, companies, and society. Currently, he is the PI of an EU-funded project that establishes a digital maturity index for children and adolescents broadly embedded into interdisciplinary research. Furthermore, his work focusses especially on mechanisms of digital platforms, smart technology, information and communication technology (ICT) associated with the investigation of underlying processes in individual decision-making. Here, he has a particular interest in digital environments and the interaction with smart devices. For example, he participates in projects about the investigation of smart home ecosystems, trust and risk perception in online-settings, the impact of technostress on consumer behaviour or the perception of consumers towards the establishment of relationships with virtual conversational agents.