This project involves a collaboration with Esoft, a multinational company specializing in acquiring and editing real estate images. At Esoft, the primary task is to merge multiple exposures of real estate properties into a single corrected image. This process is carried out overnight by an overseas image manipulation unit in Vietnam. Esoft stands out as a prime example due to its effective integration of AI and human expertise. By incorporating AI into image processing for photo editors and using data analytics to enhance the capabilities of sales professionals, Esoft illustrates the significant potential of human-AI collaboration.

The project began with the establishment of the 'Development Life-Cycle for Hybrid Intelligence Systems,' a framework that guides the design of Hybrid Intelligence (HI) applications and drives further research in HI design and implementation. This framework was used to improve Esoft's industrial photo editing processes, resulting in the development of the 'AI+Human Photo Editing Web-Application' prototype.

The prototype integrates interactive machine learning to encourage collaboration and mutual learning between humans and AI. The focus then shifted to a 'Strategic AI Transformation Analysis' within the real estate marketing industry, exploring the potential for AI to disrupt the market. Through extensive interviews with industry leaders, we assessed the potential impact of AI-driven transformations and proposed HI business model innovation solutions for the company.

Based on the idea that generative AI and interactive machine learning could free up valuable employee resources, we conducted interviews with sales staff to identify product features they would like to market but previously lacked the organizational capacity to sell.