DII

Consumer based ranking of most innovative firms

The DII is affiliated to the world’s first consumer-based ranking of most innovative companies, which started in Norway under the name Norwegian Innovative Index.


DII 2021 Ranking

DII ranks firms by innovativeness – commercial innovativeness and AI related innovativeness. See the 2021 results here.

DII 2021

Danish Innovation Index 2021

1 IKEA 80 πŸ™‚πŸ™‚πŸ™‚
2 Amazon 76 πŸ™‚πŸ™‚πŸ™‚
3 Nemlig.com 71 πŸ™‚πŸ™‚
4 Netflix 71 πŸ™‚πŸ™‚
5 Zalando 69 πŸ™‚πŸ™‚
6 Jysk 69 πŸ™‚πŸ™‚
7 3 66 πŸ™‚πŸ™‚
8 ILVA 65 πŸ™‚πŸ™‚
9 Bootz.com 65 πŸ™‚πŸ™‚
10 Rema 1000 65 πŸ™‚πŸ™‚
11 Bolia 63 πŸ™‚
12 HBO Nordic 63 πŸ™‚
13 Super Brugsen 61 πŸ™‚
14 DHL 61 πŸ™‚
15 Viaplay 60 πŸ™‚
16 GLS 60 πŸ™‚
17 Telia 60 πŸ™‚
18 TV2 Play 59 😐
19 YouSee 58 😐
20 Telenor 58 😐
21 Netto 57 😐
22 Bring 56 😐
23 Postnord 49 πŸ™

DII-AI 2021

Danish Innovation Index – AI 2021

1 Zalando 69 πŸ™‚πŸ™‚
2 IKEA 67 πŸ™‚πŸ™‚
3 TV2 Play 67 πŸ™‚πŸ™‚
4 Bootz.com 66 πŸ™‚πŸ™‚
5 Netflix 66 πŸ™‚πŸ™‚
6 3 66 πŸ™‚πŸ™‚
7 DHL 66 πŸ™‚πŸ™‚
8 HBO Nordic 65 πŸ™‚πŸ™‚
9 GLS 65 πŸ™‚πŸ™‚
10 Bring 62 πŸ™‚
11 Amazon 61 πŸ™‚
12 Viaplay 61 πŸ™‚
13 Nemlig.com 61 πŸ™‚
14 ILVA 60 πŸ™‚
15 Telia 60 πŸ™‚
16 Postnord 59 😐
17 Telenor 58 😐
18 Netto 58 😐
19 Rema 1000 56 😐
20 Jysk 56 😐
21 Super Brugsen 56 😐
22 YouSee 54 😐
23 Bolia - -



INAUGURAL DII ONLINE CONFERENCE

We would like to thank everyone who participated in the Danish Innovation Index (DII) online conference on 1 March, 2022. The conference had more than 60 participants from different industries, as well as researchers and students attending. The conference gave insights into the importance of consumer-focused innovation, and how innovative consumers perceive selected industries and companies on the Danish market. Results and slides are available here.




DANISH INNOVATION INDEX (DII)

 

The world’s first consumer-based ranking of most innovative firms has come to Denmark. β€œIf you cannot measure it, you cannot manage it” is an old management saying.

Existing sources of systematic information on innovation efforts and performance typically rely on macroeconomic indicators (e.g., Global Innovation Index) or self-reports by managers or experts (e.g., Community Innovation Survey). This top-down perspective is undeniably valuable, but it neglects the experiences and opinions of the innovation recipients, i.e. consumers.





Innovation, by definition, requires the commercial application of a new idea, which means being made available on the market. Recognizing that it is customers’ adoption and usage decisions that determine the success of new products and, ultimately, of innovators themselves, this bottom-up approach to evaluating innovation efforts was developed*.

*The Innovation Index was developed by Professor Tor W Andreassen (NHH/CSI), Professor Line Lervik Olsen (BI/NHH) and postdoctoral researcher Seidali Kurtmollaiev (NHH/CSI).






The Innovation Index is a theoretically derived measurement instrument that rests on two assumptions:

  1. countries cannot be innovativeβ€”companies can; and
  2. leaders and experts are not the final judges of innovationsβ€”consumers are.

Through a carefully designed procedure, the Innovation Index captures consumers’ perceptions of firms’ innovativeness and the changes that result from these innovations. The main focus is on assessing perceived firm innovativeness and on examining the effects on firms’ strategic positioning and customer loyalty.

Results of the Danish Innovation Index (DII), based on an annual rating and ranking of Danish firms across different sectors based on their innovativeness, relative attractiveness, and customer loyalty will be published here.

DII is supported by the Carlsberg Foundation.






Participants




Lina Jacobsen
Associate professor

Tel:   +45 8716 6095
Email: linaj@mgmt.au.dk 
Website


Darius-Aurel Frank
Postdoc

Tel:   +45 8716 6281
Email: df@mgmt.au.dk 
Website


Helle Alsted SΓΈndergaard
Associate professor

Tel:   +45 5338 3522
Email: hals@mgmt.au.dk 
Website