The DII is affiliated to the worldβs first consumer-based ranking of most innovative companies, which started in Norway under the name Norwegian Innovative Index.
DII ranks firms by innovativeness β commercial innovativeness and AI related innovativeness. See the 2021 results here.
1 | IKEA | 80 | πππ |
2 | Amazon | 76 | πππ |
3 | Nemlig.com | 71 | ππ |
4 | Netflix | 71 | ππ |
5 | Zalando | 69 | ππ |
6 | Jysk | 69 | ππ |
7 | 3 | 66 | ππ |
8 | ILVA | 65 | ππ |
9 | Bootz.com | 65 | ππ |
10 | Rema 1000 | 65 | ππ |
11 | Bolia | 63 | π |
12 | HBO Nordic | 63 | π |
13 | Super Brugsen | 61 | π |
14 | DHL | 61 | π |
15 | Viaplay | 60 | π |
16 | GLS | 60 | π |
17 | Telia | 60 | π |
18 | TV2 Play | 59 | π |
19 | YouSee | 58 | π |
20 | Telenor | 58 | π |
21 | Netto | 57 | π |
22 | Bring | 56 | π |
23 | Postnord | 49 | π |
1 | Zalando | 69 | ππ |
2 | IKEA | 67 | ππ |
3 | TV2 Play | 67 | ππ |
4 | Bootz.com | 66 | ππ |
5 | Netflix | 66 | ππ |
6 | 3 | 66 | ππ |
7 | DHL | 66 | ππ |
8 | HBO Nordic | 65 | ππ |
9 | GLS | 65 | ππ |
10 | Bring | 62 | π |
11 | Amazon | 61 | π |
12 | Viaplay | 61 | π |
13 | Nemlig.com | 61 | π |
14 | ILVA | 60 | π |
15 | Telia | 60 | π |
16 | Postnord | 59 | π |
17 | Telenor | 58 | π |
18 | Netto | 58 | π |
19 | Rema 1000 | 56 | π |
20 | Jysk | 56 | π |
21 | Super Brugsen | 56 | π |
22 | YouSee | 54 | π |
23 | Bolia | - | - |
We would like to thank everyone who participated in the Danish Innovation Index (DII) online conference on 1 March, 2022. The conference had more than 60 participants from different industries, as well as researchers and students attending. The conference gave insights into the importance of consumer-focused innovation, and how innovative consumers perceive selected industries and companies on the Danish market. Results and slides are available here.
The worldβs first consumer-based ranking of most innovative firms has come to Denmark. βIf you cannot measure it, you cannot manage itβ is an old management saying.
Existing sources of systematic information on innovation efforts and performance typically rely on macroeconomic indicators (e.g., Global Innovation Index) or self-reports by managers or experts (e.g., Community Innovation Survey). This top-down perspective is undeniably valuable, but it neglects the experiences and opinions of the innovation recipients, i.e. consumers.
Innovation, by definition, requires the commercial application of a new idea, which means being made available on the market. Recognizing that it is customersβ adoption and usage decisions that determine the success of new products and, ultimately, of innovators themselves, this bottom-up approach to evaluating innovation efforts was developed*.
*The Innovation Index was developed by Professor Tor W Andreassen (NHH/CSI), Professor Line Lervik Olsen (BI/NHH) and postdoctoral researcher Seidali Kurtmollaiev (NHH/CSI).
The Innovation Index is a theoretically derived measurement instrument that rests on two assumptions:
Through a carefully designed procedure, the Innovation Index captures consumersβ perceptions of firmsβ innovativeness and the changes that result from these innovations. The main focus is on assessing perceived firm innovativeness and on examining the effects on firmsβ strategic positioning and customer loyalty.
Results of the Danish Innovation Index (DII), based on an annual rating and ranking of Danish firms across different sectors based on their innovativeness, relative attractiveness, and customer loyalty will be published here.
DII is supported by the Carlsberg Foundation.