DII

Danish Innovation Index

The world’s first consumer-based ranking
of the most innovative firms in Denmark

Danish Innovation Index 2023 Annual Award Conference

The Department of Management, Aarhus University, invites leaders, managers, partners, scholars, students and the public to the second Danish Innovation Index (DII) annual award conference on March 1, 2023 from 14.00-16.00 to reveal the most innovative companies in Denmark, and to discuss topical issues of firm innovativeness.

The theme of this year's conference is the role of diversity in gaining and maintaining innovativeness, and in particular, how product diversity, customer diversity and market diversity can help firms achieve innovativeness.

Program
14.00-14.10 Welcome by Darius-Aurel Frank

14.10-14.35 Academic Keynote by Eva Kipnis (Prof. of Marketing, University of Bradford)

14.35-14.50 Company Keynote by Rasmus Linnet (CEO of TrendXplorer)

14.50-15.10 Award Winners by Lina Jacobsen & Helle Alsted Søndergaard

15.10-16.00 Panel Discussion on Innovation, Inclusion & Diversity with category winners: Henrik Lund (CEO of Naturli), Matias Møl Dalsgaard (CEO of GoMore), Anne Marie Kindberg (CRO of Lunar Bank) and Søren R. Østergaard (VP CM of 3 Danmark)

At last year's inaugural Danish Innovation Index (DII) conference 2022 we welcomed around 100 valued guests from Danish industry and academia to an existing program about firm innovativeness and artificial intelligence. The conference featured speakers and panellists from LEGO Ventures, Bring, TV2, 3 Danmark and Nemlig.com, and the founder of the Global Innovation Index alliance, Prof. Tor Andreassen, NHH, Norway.

DII Report 2021

Conference slides: RESULTS 2021

About

The Department of Management, Aarhus University, invites leaders, managers, partners, scholars, students, and the public to the second Danish Innovation Index (DII) annual award conference online to announce the winners of this year's ranking of the most innovative companies, and to discuss topical issues about firm innovativeness.

The theme of this year's award conference is the role of diversity in gaining and maintaining innovativeness, and how product diversity, customer diversity and market diversity can help facilitate innovativeness of modern, customer-centric companies in Denmark.

Method

Innovation, by definition, requires the commercial application of a new idea, which means being made available on the market. Recognizing that it is customers’ adoption and usage decisions that determine the success of new products and, ultimately, of innovators themselves, this bottom-up approach to evaluating innovation efforts was developed*.

^{*The Innovation Index was developed by Professor Tor W Andreassen (NHH/CSI), Professor Line Lervik Olsen (BI/NHH) and postdoctoral researcher Seidali Kurtmollaiev (NHH/CSI).}

Background

The Innovation Index is a theoretically derived measurement instrument that rests on two assumptions:

countries cannot be innovative—companies can; and
leaders and experts are not the final judges of innovations—consumers are.

Through a carefully designed procedure, the Innovation Index captures consumers’ perceptions of firms’ innovativeness and the changes that result from these innovations. The main focus is on assessing perceived firm innovativeness and on examining the effects on firms’ strategic positioning and customer loyalty.