News

2019.07.01 | Research news

Let´s talk about potatoes

Talking about potato is no hot potato. This is one of the conclusions from a series of food consumer studies in the scope of the research project ‘proPotato’, funded by Innovation Fund Denmark.

2019.05.08 | Events

EIT Food and Aarhus University joint conference and workshop 5-6 June

Understanding Consumer Choices and Experiences in Food

2019.05.08 | Research news

The Department of Management takes part in new SDG networks

Researchers from the MAPP Centre are involved in the new projects 'New Foods for Physical and Mental Well-Being' and 'Overcoming the Challenges of a Circular Economy' at Aarhus University

2019.04.09 | Research news

Women buy healthy food when they see an attractive man

What we choose to eat and drink when we see a potential, attractive partner is still driven by our primal instincts. This means that women buy healthier food when they see an attractive man and that men buy more expensive food when they see an attractive woman.

2019.03.21 | Research news

Customers - the biased decision-makers

Have you ever wondered to which degree you do control your purchasing decisions when shopping in the supermarket? This answer will surprise and possibly offend you!

2019.03.15 | Research news

Mænd på erhvervsskoler har stadig færre point på sundhedskontoen

På sundhedsfronten halter mændene på erhvervsskoler efter de kvindelige medstuderende, der i gennemsnit er mere motiverede til og spiser mere sundt, samtidig med at de ved mere om sund mad.

2019.03.13 | Research news

Hvordan har vi det med vores mad?

Forskere har undersøgt en række aspekter af vores relationer til mad og spisning, samt hvordan vores opfattelser af fødevarekvalitet udvikler sig over tid. Forbrugernes kvalitetsbevidsthed går igen i både hjemmet og på restaurant.

2019.03.08 | Research news

Small adjustments of the product labels can capture customers’ attention

What makes us pick products off the shelf? This study examines how product labels capture our attention and influence our decision-making.

2019.02.26 | Research news

Forbrugerne navigerer i en jungle af kostråd

Danskerne har tillid til de officielle kostråd, men ikke styr på dem alle. Samtidig konkurrerer bloggere, trends og selvudnævnte sundhedsguruer om vores opmærksomhed med mere eller mindre velunderbyggede sundhedsråd. Forskere har undersøgt, om danskerne er i stand til at skille skidt fra kanel, når det gælder anbefalinger om kost og sundhed.

2019.02.12 | Research news

When social norms interventions produce boomerang effects

Social norms interventions are often used to promote prosocial and pro-environmental behaviour. According to this study, however, such interventions can also produce a boomerang effect.

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