News

2021.02.24 | Research news

Størst potentiale for at reducere indtaget af usunde sager hos ”light-forbrugerne”

Der er størst potentiale for at reducere indtaget af fastfood, færdigretter, snacks og sodavand hos forbrugere med hang til light-produkter, også selv om de har en stærk trang til de usunde sager. Det viser en helt ny undersøgelse fra MAPP Centret på Aarhus Universitet, der kortlægger danskernes forbrugsvaner, motiver og præferencer.

2021.02.23 | Research news

Research to transform the production and consumption of foods

All humans should have access to healthy and sustainable diets, circularity should reduce resource consumption and we must rediscover diversity. According to a group of experts, these should be the superior goals for the new EU framework programme for research.

2021.02.15 | Grants

2 million grant for Karen Brunsø

Karen Brunsø has received a grant of DKK 2,010,500 in connection with the EU Marie Curie Innovative Training Network project EATFISH

2021.02.12 | Research news

Forbrugere positivt stemt over for Nøglehulsmærket

Over halvdelen af de danske forbrugere har en positiv opfattelse af Nøglehulsmærket, der er sat i verden for at gøre det sundere valg lettere, men der er stadig plads til forbedring. Mange bemærker fortsat ikke Nøglehullet, når de køber ind, og nogle er i tvivl om, hvad det står for. Det viser en ny undersøgelse fra MAPP Centret på Aarhus…

2021.01.21 | Events

Ny forbrugerforskning i fødevarer præsenteres på åbent webinar

Danskernes forbrug af snacks, søde sager og kød er på programmet, når forskere fra MAPP Centret og Institut for Fødevarer ved Aarhus Universitet præsenterer en række nye undersøgelser på fødevareområdet. Det sker på et webinar den 4. marts, hvor alle interesserede er velkomne.

2021.01.21 | Research news

Almost a third of Danes have cut down on the meat in their diets

A new study from Aarhus University shows that almost a third of the Danes have reduced or stopped their meat consumption. Among these are, in particular, people with higher education, people in larger cities, women and young people.

2020.12.22 | Research news

Inddragelse af forbrugere i forskning skal øge tilliden til fødevarer

I et pilotprojekt finansieret af det europæiske fødevareinitiativ EIT Food undersøger forskere fra blandt andet MAPP Centret ved Aarhus Universitet, om det er muligt at styrke forbrugernes tillid til de fødevarer, de spiser. Det sker ved hjælp af et initiativ kaldet Citizen Science, hvor forbrugerne inddrages i forskningen.

2020.12.18 | Research news

Do we want to eat food with protein from cod waste?

Cod waste can be transformed into high quality fish protein, which can be added to our food products and thereby contribute to both our health and the circular economy. But are we willing to eat food enriched with cod protein? Researchers from the MAPP Centre at Aarhus University are looking into the matter in a new EIT Food study.

Photo: Colourbox

2020.12.10 | Research news

Consumer preference differs when grocery shopping online

We love to shop online - but we have still not fully adopted the concept of online grocery shopping. A new study has identified three consumer segments that could be useful in developing the future of online grocery shopping.

2020.12.09 | Research news

Large study unveils eating habits during the corona crisis

Under the leadership of the MAPP Centre at Aarhus University, researchers have studied Europeans' eating habits during the corona crisis across 10 countries. The results show, among other things, a tendency towards more deliberate and larger purchases as well as a strengthened interest in cooking - and there are indications that some of the new…

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