Consumer Behaviour and Marketing
We engage in teaching and interdisciplinary research on how citizen-consumer insights can be used for market-oriented business decisions, responsible commercial marketing, social marketing, and public policy. We collaborate with businesses and public organisations and disseminate our research to a diverse set of audiences. We publish in marketing and consumer behaviour journals, but also in other disciplinary journals, aiming to contribute to the marketing field as well as other fields that can gain from the application of consumer research.
