About us

The project is a collaboration between the MAPP Centre at the Department of Management at Aarhus University, Department of Food Science at University of Copenhagen, Copenhagen Business School, Plantebranchen, Dansk Vegetarisk Forening, Thinktank OneThird, Simple Feast, Beyond Coffee, Circular Food Technology, Møllerup Brands, Food Innovation House, Orkla, Naturli, Planteslagterne, Upfield, Eachthing, Rema1000 and Fair Trees.

The contact persons at each partner are:

MAPP Centre at the Department of Management at Aarhus University:

Jessica Aschemann-Witzel
Professor

Coordinator of the project

Website:
See project team at MAPP here

CBS

Meike Janssen
Associate Professor, Dr. habil.

Member of core management team, leader of WP2 and 5

Website:
http://www.cbs.dk/en/staff/mjmsc

University of Copenhagen

Michael Bom Frøst
Associate Professor

WP leader & Core-Management Team

Website:
https://food.ku.dk/ansatte/?pure=da/persons/310889

Plantebranchen

Frederik Madsen
Head of Secretariat

Co-leader of WP1
Partner in the project

Website:
www.plantebranchen.dk

Dansk Vegetarisk Forening:

Katrine Ejlerskov
Project coordinator for organic interests

Co-leader of WP2
The Danish Vegetarian Association will contribute to the PlantPro project with a consumer survey among the green consumers, as part of the work package WP2.1 Consumer lifestyle segments.

In addition, I connect to WP3.2 / WP3.3 regarding nudging in foodservice.

Websites:
https://plantebaseretvidenscenter.dk/
https://vegetarisk.dk/