About us

The project is a collaboration between the MAPP Centre at the Department of Management at Aarhus University, Department of Food Science at University of Copenhagen, Copenhagen Business School, Plantebranchen, Dansk Vegetarisk Forening, Thinktank OneThird, Simple Feast, Beyond Coffee, Circular Food Technology, Møllerup Brands, Food Innovation House, Orkla, Naturli, Planteslagterne, Upfield, Eachthing, Rema1000 and Fair Trees.

The contact persons at each partner are:

MAPP Centre at the Department of Management at Aarhus University:



Jessica Aschemann-Witzel
Professor
  

Coordinator of the project
   

Website:
See project team at MAPP here 

CBS

 



Meike Janssen
Associate Professor, Dr. habil.
  

Member of core management team, leader of WP2 and 5

Website:
http://www.cbs.dk/en/staff/mjmsc

University of Copenhagen

 



Armando Perez-Cueto, PhD
Associate Professor
  

WP leader & Core-Management Team

Website:
https://food.ku.dk/english/staff/?pure=en/persons/502441

Plantebranchen

 



Frederik Madsen
Head of Secretariat
  

Co-leader of WP1
Partner in the project

Website:
www.plantebranchen.dk 


Dansk Vegetarisk Forening:



Katrine Ejlerskov
Project coordinator for organic interests
   

Co-leader of WP2
The Danish Vegetarian Association will contribute to the PlantPro project with a consumer survey among the green consumers, as part of the work package WP2.1 Consumer lifestyle segments.

In addition, I connect to WP3.2 / WP3.3 regarding nudging in foodservice.

Websites:
https://plantebaseretvidenscenter.dk/
https://vegetarisk.dk/

Planteslagterne:



Emil Andersen
CEO & Co-founder
  

Partner in the project

Website:
www.planteslagterne.dk/ 

Møllerup Brands A/S:



Henrik Rendbøll
CEO

Partner in the project
Supplier of hemp ingredients for the plant-based diet of the future.

Websites:
For professionals
www.moellerupbrands.com 
Our webshop
www.moellerupshop.com 

Food Innovation House



Gyda Bay
COO
  

Partner in the project
Test in the Demo supermarket
Dissemination

Website:
www.foodinnovationhouse.dk 


eachthing



Katja Meyer
CCO
 

Partner in the project

Website:
da.eachthing.com 

Beyond Coffee



Ebbe Korsgaard
CEO
  

Partner in the project

Website:
http://www.beyondcoffee.dk/ 

Beyond Coffee



Tobias Lau
   
   

Co-leader of WP2 

Website:
http://www.beyondcoffee.dk/ 

Simple Feast



Sophia Gormsen
Culinary and Regulatory Manager
   

Co-leader of WP3 

Website:
https://simplefeast.com/dk 


Circular Food Technology



Aviaja Riemann-Andersen 
CEO & Co-founder

Partner in the project

Website:
https://www.circularfoodtechnology.com/ 

Upfield Denmark



Marcus Vels Ubbesen
Junior Brand Manager

Partner in the project

Website:
https://upfield.com/ 

Naturli Foods



Henrik Lund 
   

Partner in the project

Website:
https://www.naturli-foods.dk 

Rema 1000 



Gunhild Nørgaard 
   

Partner in the project 

Website:
https://rema1000.dk/ 

Orkla Foods 



Lene Jacobsen 
  

Partner in the project

Website:
https://www.orkla.dk/ 

Fair Trees



Marianne Bols 
 

Partner in the project

Website:
https://fairtrees.dk/ 

Think Tank One Third 



Annemarie Legart Bisgaard 
   

Partner in the project

Website:
https://onethird.dk/