EMAC Annual Conference

The EMAC Annual Conference serves to create a major focus for exchange of ideas, dissemination of research findings, and discussion of work in progress from the international recognized researchers. The European Marketing Academy (EMAC), established in 1975, is a professional society for people involved with or interested in marketing theory and research. The purpose of the European Marketing Academy is to provide a platform for persons professionally concerned with or interested in marketing theory and research. It aims to serve as the core of a communication network for disseminating information and promoting international exchange in the field of marketing. At present, the EMAC has over 1,000 members from more than 57 different countries on all five continents.