Despite the high value placed on creativity in today's job market, there's no scientific consensus on how to measure it effectively. Creativity ranks as a top skill in demand, predicted to rise from 5th to 3rd place by 2022 (1). However, identifying creative talent remains a challenge (2).

Solution: CREA - A Comprehensive Creativity Assessment Platform. CREA combines innovative games and validated tests to assess creativity, including Divergent Thinking (DT) and Convergent Thinking (CT). The platform features mini-games designed to measure different aspects of creativity through interactive and engaging tasks. 

The CREA games are fun, engaging, and aim to provide cleaner data by reducing test anxiety and researcher effect. These games allow observations closer to real-world phenomena. Recognizing creativity as an essential 21st-century skill, CREA aims to impact research and education, aligning with the Sustainable Development Goals for quality education and economic growth. CREA encourages public participation in creativity assessment, fostering a collaborative environment between scientists and the public.