Invited participants

• Founding partner HR, guest lecturers and specialist representatives
• Researchers and lecturers
• Representatives from COMRE 

The aim of the morning get-together event is to create an opportunity for partner representatives to meet the researchers and a few students under an informal setting and thus build a strong community around the program.

The event will be held in english.

Program

09.00
Welcome by Professor Sascha Steinmann, Aarhus BSS and Carsten Wandorf, CEO Fritz Schur Consumer Group/head of the founding partner group

09.15-09.40
Trends in Omnichannel Management:
^{Presentation by Professor Stephan Zielke (Aarhus BSS & University of Wuppertal)}
Digitalization has dramatically changed the retail landscape and the COVID pandemic has even accelerated this development. We discuss trends and challenges arising from these developments in the areas of channel design, integration and technologies. 

09.40-10.00
Q&A/discussions

10.00-10.15
Coffee Break

10.15 -10.40
Digitalization and Customer Brand Engagement:
^{Presentation by Assistant Professor Masoumeh Hosseinpour and Assistant Professor George Tsalis, Aarhus BSS}
Technologies can facilitate and inhibit customer perceptions, decision making processes, and purchase behaviors. We will discuss effects of several technologies available in physical retailing on the in-store experience, customer brand engagement and further customer responses.

10.40 – 11.00
Q&A/discussions

11.00-11.30
General Discussion, Conclusions and Closing of the 1^st Commercial and Retail Forum

11.30-12.30
Tapas and Networking