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Stacey, J. R. (2010). Scenarier for Dansk Mejeribrug mod år 2020. Maelkeritidende, 123(2), 4-6. http://www.maelkeritidende.dk/mt/mt2010/MT2-2010.pdf

Chrysochou, P., Askegaard, S., Grunert, K. G. & Kristensen, D. B. (2010). Social discourses of healthy eating: A market segmentation approach. Appetite, 55(2), 288-297. https://doi.org/10.1016/j.appet.2010.06.015

Skytte, H. (2010). Social entities in a food supply chain. Paper presented at 4th Workshop on Market Driven Supply Chains, Brussels, Belgium. http://www.eiasm.org/userfiles/file/SupplyChainProgramme.docx

Ormrod, R. P. & Henneberg, S. C. (2010). Strategic political postures and political market orientation: Towards an integrated concept of political marketing strategy. Journal of Political Marketing, 9(4), 294–313. https://doi.org/10.1080/15377857.2010.518106

Aschemann-Witzel, J. (2010). Successful health-related food-marketing: An analysis of famous and emerging cases in the EU. Paper presented at Conference of the Biofach Fair 2010, Nuremberg, Germany.

Nørgaard, M. K., Stacey, J. R. & Aschemann-Witzel, J. (2010). Sunde og velsmagende fødevarer til hele familien. Plus Proces, 3(24), 16-17.

Jensen, B. B. (2010). Supermarket shoppers' deal knowledge during grocery shopping. Paper presented at 2010 Behavioral Pricing Conference, Boston, United States. http://www.fordham.edu/cba/pricecenter/index_2010_Conference.asp

Grunert, K. G. (2010). Sustainability in the food sector - a consumer behaviour perspective. Paper presented at 119th EAAE seminar - Sustainability in the Food Sector: Rethinking the Relationship between Agro-Food System and the Natural, Social, Economic and Institutional Environments, Naples, Italy. http://www.centroportici.unina.it/EAAE_Capri/

Jensen, B. B. (2010). The deal knowledge of supermarket shoppers before, during, and after store visit. Paper presented at AMA Summer Marketing Educators' Conference, Boston, United States. http://www.marketingpower.com/Calendar/Documents/2010/SummerEdProgram%20-%20FINAL%20PROGRAM%20-%207.22.pdf

Lyly, M., Ohls, N., Lähteenmäki, L., Salmenkallio-Marttila, M., Liukkonen, K.-H., Karhunen, L. & Poutanen, K. (2010). The effect of fibre amount, energy level and viscosity of beverages containing oat fibre supplement on perceived satiety. Food & Nutrition Research, 54, 1-8. https://doi.org/10.3402/fnr.v54i0.2149

Turrini, A., D'Addezio, L., Maccati, F., Davy, B. M., Arber, S., Davidson, K., Grunert, K. G., Schuhmacher, B., Pfau, C., Kozlowska, K., Szczecinska, A., de Morais, C. M., Afonso, C., Bofill, S., Lacasta, Y., Nydahl, M., Ekblad, J., Raats, M. & Lumbers, M. (2010). The informal networks in food procurement by older people - A cross European comparison. Ageing International, 35(4), 253-275. https://doi.org/10.1007/s12126-010-9060-5

Olsen, S. O. & Grunert, K. G. (2010). The role of satisfaction, norms and conflict in families' eating behaviour. European Journal of Marketing, 44(7/8), 1165-1181. https://doi.org/10.1108/03090561011047571

Chan, K., Prendergast, G., Grønhøj, A. & Bech-Larsen, T. (2010). The role of socializing agents in communicating healthy eating to adolescents: A cross cultural study. Paper presented at Alimentation, cultures enfantines et éducation, Angoulême, France. http://funfoodconference.iae.univ-poitiers.fr/index.php

Grunert, K. G., James, S. & Moss, P. (2010). Tough meat, hard candy: Implications for low-wage work in the food-processing industry. In J. Gautié & J. Schmitt (Eds.), Low-wage work in the wealthy world (pp. 367-420). Russell Sage Foundation. http://www.statsbiblioteket.dk/search/showrecord.jsp?record_id=sb_4232970

Grunert, K. G. (2010). Towards an effective nutrition labeling scheme in Europe. Paper presented at ESOF 2010, Torino, Italy. http://www.esof2010.org/

Altintzoglou, T., Hansen, K. B., Valsdottir, T., Odland, J. Ø., Martinsdóttir, E., Brunsø, K. & Luten, J. (2010). Translating barriers into potential improvements: the case of new healthy seafood product development. Journal of Consumer Marketing, 27(3), 224-235. https://doi.org/10.1108/07363761011038293

Krystallis Krontalis, A., Scholderer, J., Brunsø, K., Grunert, K., Esbjerg, L., Lähteenmäki, L. & Bech-Larsen, T. (2010). Trends i fødevaresektoren 2010-2015. Aarhus School of Business, MAPP Centre. http://www.asb.dk/forskning/forskningscentreoggrupper/forskningscentre/mapp/mappconference/2010/

Bergkvist, L. & Bech-Larsen, T. (2010). Two studies of consequences and actionable antecedents of brand love. Journal of Brand Management, 17(7), 504-518. https://doi.org/10.1057/bm.2010.6

Grunert, K. G., Fernandez-Celemin, L., Wills, J. M., Bonsmann, S. S. G. & Nureeva, L. (2010). Use and understanding of nutrition information on foodlabels in six European countries. European Journal of Public Health, 18(3), 261-277. https://doi.org/10.1007/s10389-009-0307-0

Krystallis, A., Linadrakis, M. & Mamalis, S. (2010). Usefulness of the discrete choice methodology for marketing decision-making in New Product Development: An example from the European functional foods market. Agribusiness (New York), 26(1), 100-121. https://doi.org/10.1002/agr.20236

Grunert, K. G. (2010). User driven innovation: State of the art and an agenda for future research. Paper presented at Marketingtudományi Bizottság, Budapest, Hungary. http://www.marketing.org.hu/htmls/mta_mtb.html

Grønhøj, A. & Bech-Larsen, T. (2010). Using vignettes to study family consumption processes. Psychology & Marketing, 27(5), 445-464. https://doi.org/10.1002/mar.20338

Scholderer, J. & Jeppesen, H. (2010). Visual attention to advertising under the influence of alcohol. Paper presented at 39th EMAC Conference: The Six Senses - The Essentials of Marketing, Copenhagen, Denmark. http://www.emac2010.org/userfiles/file/2010%20EMAC%20Conference_Proceedings.pdf

Grunert, K. G. & Strand, M. (2010). Vurdering af den økonomiske betydning af Ny Nordisk Mad. Aarhus School of Business, Aarhus University, MAPP Centre.

Stacey, J. R. (2009, Jul 7). Cool snacks. http://www.asb.dk/article.aspx?pid=22065

Stacey, J. R. (2009). Det er cool at spise sundt. Super Avisen : Butiksavisen for hele dagligvarehandlen, 8.

Krutulyte, R., Costa, A. I. A. & Grunert, K. G. (2009). A cross-cultural study of cereal food quality perception. Journal of Food Products Marketing, 15(3), 304-323. https://doi.org/10.1080/10454440902966884

Breugelmans, E., Boztug, Y. & Reutterer, T. (2009). A decision-support tool for recommending promising categories for targeted promotions. In Conference Proceedings of the 5th Marketing Dynamics Conference (pp. 48). University of Waikato, Waikato Management School. http://wms-soros.mngt.waikato.ac.nz/NR/rdonlyres/e6bc5tvqwhbookjapieo5rn2mptqpygdn2aroijgcggy4tkxb6v4zkl5exzuezjiuaa3daq5hozvep/MDC2009conferenceproceedings.pdf

Chan, K., Prendergast, G., Grønhøj, A. & Bech-Larsen, T. (2009). Adolescents' perceptions of healthy eating and communication about healthy eating. Health Education, 109(6), 474-490. https://doi.org/10.1108/09654280911001158

Krystallis, A. & Chrysochou, P. (2009). An exploration of loyalty determinants in Greek wine varieties. Paper presented at 2nd Annual EuroMed Conference, Salerno, Italy. http://www.conferencealerts.com/seeconf.mv?q=ca1m0mmh

de Barcellos, M. D., Kügler, J. O., Saab, M. S. M., Krystallis, A. & Grunert, K. G. (2009). Attitudes of Brazilian citizens towards pig production systems: A comparison with European realities. Paper presented at VII International PENSA Conference, Sao Paulo, Brazil. http://www.pensaconference.org/vii_pensa_conference/flash/pdf/01/AGN%2033%20aprov.pdf

Krystallis, A., de Barcellos, M. D., Kügler, J. O., Verbeke, W. & Grunert, K. G. (2009). Attitudes of European citizens towards pig production systems. Livestock Science, 126(1-3), 46-56. https://doi.org/10.1016/j.livsci.2009.05.016

de Barcellos, M. D., Kügler, J. O., van Wezemael, L., Ueland, Ø., Verbeke, W. & Grunert, K. G. (2009). Beef healthiness and nutritional enhancement in beef as perceived by European consumers. Abstract from 55th International Congress of Meat Science and Technology, Copenhagen, Denmark. http://www.icomst2009.dk/fileadmin/documents/63205_ICoMST_Program_290709_2.pdf

de Barcellos, M. D., Pedrozo, E. A. & van der Lans, I. A. (2009). Beef lovers: A cross cultural study of beef consumption. In A. Lindgreen & M. K. Hingley (Eds.), The New Cultures of Food: Marketing Opportunities from Ethnic, Religious and Cultural Diversity (pp. 127-144). Gower Publishing. http://www.ashgate.com/default.aspx?page=641&calcTitle=1&forthcoming=1&title_id=8410&edition_id=10806

Banovic, M., Grunert, K. G., Barreira, M. M. & Fontes, M. A. (2009). Beef quality perception at the point of purchase: A study from Portugal. Food Quality and Preference, 20(4), 335-342. https://doi.org/10.1016/j.foodqual.2009.02.009

Leikas, S., Lindeman, M., Roininen, K. & Lähteenmäki, L. (2009). Boundaries of regulatory fit: Is it the thought that counts? Basic and Applied Social Psychology, 31(5), 289-294. https://doi.org/10.1080/01973530903316757

Aschemann-Witzel, J. (2009). Claims auf Lebensmitteln und Involvement: Eine Untersuchung mit Hilfe realitätsnah gestalter Choice Experiments. Peter Lang.

Kokkali, P., Koutsouris, A. & Chrysochou, P. (2009). Cognitive components of rural tourism destination images: The case of Lake Plastiras, Greece. Paper presented at 4th International Scientific Conference: Planning for the Future, Learning from the Past - Contemporary Developments in Tourism, Travel & Hospitality, Rhodes, Greece. http://www.chios.aegean.gr/tourism/conference.htm

Kokkali, P., Koutsouris, A. & Chrysochou, P. (2009). Cognitive components of rural tourism destination images: The case of Lake Plastiras, Greece. Tourismos, 4(4), 273-291. http://www.chios.aegean.gr/tourism/journal.htm

Chan, K., Prendergast, G., Grønhøj, A. & Bech-Larsen, T. (2009). Communicating healthy eating to adolescents. Journal of Consumer Marketing, 26(1), 6-14. https://doi.org/10.1108/07363760910927000

Scholderer, J. & Hagemann, K. S. (2009). Communication about agricultural biotechnology: Effective, but only when the ends can justify the means. Paper presented at 13th ICABR Conference: The Emerging Bio-Economy, Ravello, Italy. http://www.economia.uniroma2.it/icabr/paper_view.php?id=442&p=5

Grunert, K. G., Juhl, H. J., Esbjerg, L., Jensen, B. B., Bech-Larsen, T., Brunsø, K. & Madsen, C. Ø. (2009). Comparing methods for measuring consumer willingness to pay for a basic and an improved ready made soup product. Food Quality and Preference, 20, 607-619. https://doi.org/10.1016/j.foodqual.2009.07.006

Pieniak, Z., Verbeke, W., Brunsø, K., Scholderer, J. & Olsen, S. O. (2009). Comparison between Polish and Western European fish consumers in their attitudinal and behavioural patterns. Acta Alimentaria, 38(2), 179-192. https://doi.org/10.1556/AAlim.38.2009.2.5

Grunert, K. G., Verbeke, W., Krystallis, A. & Pérez-Cueto, F. J. A. (2009). Consumer and pork market analysis in the EU. Abstract from Q-PorkChains/Quarisma Open Conference: Improving the Quality of Pork for the Consumer, Bonn, Germany. http://www.fleischereiberatung.net/FIS/downloads/Q-PorkChains_Open_conference_EN.pdf

Verbeke, W., Scholderer, J. & Lähteenmäki, L. (2009). Consumer appeal of nutrition and health claims in three existing product concepts. Appetite, 52(3), 684-692. https://doi.org/10.1016/j.appet.2009.03.007

Thøgersen, J. (2009). Consumer decision-making with regard to organic food products. In T. D. N. Vaz, P. Nijkamp & J.-L. Rastoin (Eds.), Traditional Food Production and Rural Sustainable Development: A European Challenge (pp. 173-192). Ashgate. http://www.ashgate.com/default.aspx?page=637&calcTitle=1&pageSubject=320&title_id=10511&edition_id=11505

Costa, A. I. A. & Cone, J. W. (2009). Consumer demand for ethically-improved animal production systems. In A. Lindgreen, M. K. Hingley & J. Vanhamme (Eds.), The crisis of food brands: Sustaining safe, innovative and competitive food supply (pp. 235-254). Gower Publishing.

Verbeke, W., Scholderer, J. & Lähteenmäki, L. (2009). Consumer interest in different combinations of carrier product, functional ingredient and nutrition and health claims. Poster session presented at 8th Pangborn Sensory Science Symposium, Florence, Italy. http://events.linkedin.com/8th-Pangborn-Sensory-Science-Symposium/pub/74602

Verbeke, W., Van Wezemael, L., de Barcellos, M. D., Kügler, J. O. & Grunert, K. G. (2009). Consumer perception of beef safety. In G. Duffy & G. J. Nychas (Eds.), Proceedings of the International Conference on "Advancing Beef Safety through Research and Innovation" (pp. 15-16). Teagasc, Ashtown Food Research Centre. http://www.teagasc.ie/publications/2009/prosafebeefProceedings09.pdf

Nielsen, H. B., Sonne, A.-M., Grunert, K. G., Banati, D., Pollák-Tóth, A., Lakner, Z., Olsen, N. V., Zontar, T. P. & Peterman, M. (2009). Consumer perception of the use of high-pressure processing and pulsed electric field technologies in food production. Appetite, 52(1), 115-126. https://doi.org/10.1016/j.appet.2008.09.010

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Revised 24.02.2025