Publications

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Traill, W. B., Pérez-Cueto, F. J. A., Shankar, B., Brambila Macias, J., Bech-Larsen, T., Aschemann-Witzel, J., Strand, M., Mazzocchi, M., Capacci, S., D'Addesa, D., Saba, A., Turrini, A., Niedzwiedzka, B., Kijowska, V., Piorecka, B., Infantes, M., Wills, J., Smillie, L., Chalot, F. ... Verbeke, W. (2010). Eatwell project: Approaching European healthy eating policies from a multi-disciplinary perspective. Nutricion Hospitalaria, 25(5), 867-868.

Esbjerg, L. (2010). Enacting representations of markets in exchange practies in the Danish potato industry. Paper presented at The 26th IMP Conference, 2010, Budapest, Hungary. http://www.imp2010.org/

Verbeke, W., Van Wezemael, L., de Barcellos, M. D., Kügler, J. O., Hocquette, J.-F., Ueland, Ø., Chrysochoidis, G. & Grunert, K. G. (2010). European beef consumers' interest in a beef eating-quality guarantee: Insights from a qualitative study in four EU countries. Appetite, 54(2), 289-296. https://doi.org/10.1016/j.appet.2009.11.013

Verbeke, W., Pérez-Cueto, F. J. A., de Barcellos, M. D., Krystallis, A. & Grunert, K. G. (2010). European citizen and consumer attitudes and preferences regarding beef and pork. Meat Science, 84(2), 284-292. https://doi.org/10.1016/j.meatsci.2009.05.001

de Barcellos, M. D., Kügler, J. O., Grunert, K. G., Van Wezemael, L., Pérez-Cueto, F. J. A., Ueland, Ø. & Verbeke, W. (2010). European consumers' acceptance of beef processing technologies: A focus group study. Innovative Food Science and Emerging Technologies, 11(4), 721-732. https://doi.org/10.1016/j.ifset.2010.05.003

Grunert, K. G. (2010). European consumers' acceptance of functional foods. New York Academy of Sciences. Annals, 1190(1), 166-173. https://doi.org/10.1111/j.1749-6632.2009.05260.x

Van Wezemael, L., Verbeke, W., Kügler, J. O., de Barcellos, M. D. & Grunert, K. G. (2010). European consumers and beef safety: Perceptions, expectations and uncertainty reduction strategies. Food Control, 21(6), 835-844. https://doi.org/10.1016/j.foodcont.2009.11.010

Chrysochou, P. (2010). Food health branding: The role of marketing mix elements and public discourse in conveying a healthy brand image. Journal of Marketing Communications, 16(1-2), 69-85. https://doi.org/10.1080/13527260903342787

Chrysochou, P. (2010). Food health branding: Public discourse and health associations. Aarhus School of Business, Aarhus University, MAPP Centre. PhD Thesis No. 2010:13

Bech-Larsen, T. & Jensen, B. B. (2010). Food quality assessment in parent-offspring dyads. Paper presented at 4th International European Forum on System Dynamics and Innovation in Food Networks, Bonn, Germany. http://www.fooddynamics.org/

Perez-Cueto, F. J. A., Verbeke, W., de Barcellos, M. D., Kehagia, O., Chryssochoidis, G., Scholderer, J. & Grunert, K. G. (2010). Food-related lifestyles and their association to obesity in five European countries. Appetite, 54(1), 156-162. https://doi.org/10.1016/j.appet.2009.10.001

Timotijevic, L., Raats, M. M., Barnett, J., Brown, K., Shepherd, R., Fernández-Celemín, L., Dömölki, L., Ruprich, J., Sonne, A.-M., Hermoso, M., Koletzko, B., Frost-Andersen, L. & Timmer, A. (2010). From micronutrient recommendations to policy: Consumer and stakeholder involvement. European Journal of Clinical Nutrition, 64, 31-37. https://doi.org/10.1038/ejcn.2010.58

Krutulyte, R. (2010). Functional food acceptance in the food chain. Aarhus School of Business, Aarhus University, MAPP Centre. PHD Thesis No. 2010:12

Grunert, K. G. & Bech-Larsen, T. (2010). Guest editorial. Journal of Marketing Communications, 16(1-2), 1-3. https://doi.org/10.1080/13527260903342654

Pieniak, Z., Verbeke, W., Olsen, S. O., Hansen, K. B. & Brunsø, K. (2010). Health-related attitudes as a basis for segmenting European fish consumers. Food Policy, 35(5), 448-455. https://doi.org/10.1016/j.foodpol.2010.05.002

Pieniak, Z., Verbeke, W. & Scholderer, J. (2010). Health-related beliefs and consumer knowledge as determinants of fish consumption. Journal of Human Nutrition and Dietetics, 23(5), 480-488. https://doi.org/10.1111/j.1365-277X.2010.01045.x

Lähteenmäki, L. (2010). Health related claims promoting healthy choices. Abstract from Final HEALTHGRAIN Conference, Lund, Sweden. http://lund2010.healthgrain.org/node/3

Kazbare, L. (2010). Healthy eating behaviour - a social marketing perspective. Aarhus School of Business, Aarhus University, MAPP Centre. PHD Thesis No. 2010: 23

Olsen, N. V. & Sonne, A.-M. (2010). High-pressure and pulsed electric field: What do the consumers think? New Food, October(2), 19-22.

Holm, L., Grunert, K. G. & Smed, S. (2010). Hvad styrer kostvanerne? In A. Astrup, S. Bügel, J. Dyerberg & S. Stender (Eds.), Menneskets ernæring (3 ed., pp. 245-254). Munksgaard . http://www.statsbiblioteket.dk/search/showrecord.jsp?record_id=sb_3800645

Lähteenmäki, L., Lampila, P., Grunert, K. G., Boztug, Y., Ueland, Ø., Åström, A. & Martinsdottir, E. (2010). Impact of health-related claims on the perception of other product attributes. Food Policy, 35(3), 230-239. https://doi.org/10.1016/j.foodpol.2009.12.007

Aschemann-Witzel, J., Perez-Cueto, F. J. A., Niedźwiedzka, B., Chmura, R., Verbeke, W. & Bech-Larsen, T. (2010). Influencing healthy food choice and eating behaviour: Can we learn from successful private food marketing?. Poster session presented at II World Congress of Public Health Nutrition, I Latinamerican Congress of Community Nutrition, Porto, Portugal. http://nutrition2010.com.pt/

Traill, W. B., Shankar, B., Branbila-Macias, J., Bech-Larsen, T., Aschemann-Witzel, J., Strand, M., Mazzocchi, M., Capacci, S., Verbeke, W., Perez-Cueto, F. J. A., D'Addesa, D., Saba, A., Turrini, A., Niedzwiedzka, B., Koziol-Kozakowska, A., Kijowska, V., Piorecka, B., Infantes, M., Wills, J. ... Lyle, D. (2010). Interventions to promote healthy eating habits: Evaluation and recommendations. Obesity Reviews, 11(12), 895-898. https://doi.org/10.1111/j.1467-789X.2010.00717.x

Krystallis, A., Kügler, J. O. & Grunert, K. G. (2010). Investigating European citizen attitudes towards pig production systems with environmentally sustainable characteristics. Abstract from Aarhus School of Business workshop on sustainability, Aarhus, Denmark. http://www.asb.dk/baeredygtigvaekst/forskning/workshopombaeredygtiginnovation/abstractspapersandposters/

Grunert, K. G., Perrea, T., Zhou, Y., Huang, G., Sørensen, B. T. & Krystallis, A. (2010). Is food-related lifestyle (FRL) able to reveal food consumption patterns in non-western cultural environments? Its adaptation and application in urban China. Paper presented at French - Austrian - German workshop on consumer behaviour: From smart shopping to luxury, from Aldi to Dior: Consumption styles in the early 2000s, Saarbrucken, Germany. http://www.ikv.uni-saarland.de/Forschung/conf/workshop2010.html

Aschemann-Witzel, J. (2010). Kaufbereitschaft für Lebensmittel mit Claims. Ernährungs Umschau, 5, 238-242. http://www.ernaehrungs-umschau.de/media/pdf/pdf_2010/05_10

Esbjerg, L., Buck, N. & Grunert, K. G. (2010). Making working in retailing interesting: A study of human resource management practices in Danish grocery retail chains. Journal of Retailing and Consumer Services, 17(2), 97-108. https://doi.org/10.1016/j.jretconser.2009.10.004

Aschemann-Witzel, J. & Bech-Larsen, T. (2010). Marketing the food and health issue: Comparing private versus public cases of success. Abstract from 2010 CMC Conference: Corporate and Marketing Communications in Times of Growth and Times of Crisis, Aarhus, Denmark. http://www.asb.dk/fileadmin/www.asb.dk/forskning/forskningscentreoggrupper/forskningscentre/centerforvirksomhedskommunikation/kalender/cmc2010/program/fileexplorer_fetchfile-aspx-file-15876.pdf

Grunert, K. G., Trondsen, T., Campos, E. G. & Young, J. A. (2010). Market orientation in the mental models of decision-makers: Two cross-border value chains. International Marketing Review, 27(1), 7-27. https://doi.org/10.1108/02651331011020384

Grunert, K. G. (2010). Means-end chains - A means to which end? Marketing, 6(1), 30-38. http://www.statsbiblioteket.dk/search/showrecord.jsp?record_id=sb_4148852

Krystallis, A., Esbjerg, L. & Sestokaite, A. (2010). Motivations and cognitive structures of consumers in their purchasing of store brands: Means-end chains (MEC) comparisons among types of consumers and products. Abstract from Nordic Retail and Wholesale Conference, Gothenburg, Sweden. http://www.nrwa.se/web/NRWC_2010.aspx

Thøgersen, J. & Zhou, Y. (2010). Motives of organic food buyers in China - do they differ from Europe?. Paper presented at Knowledge Collaboration & Learning for Sustainable Innovation, ERSCP-EMSU Conference, Delft, Netherlands. http://www.erscp-emsu2010.org/

Grunert, K. G. (2010). NovelQ research findings: Consumer perception of novel processing technologies. Paper presented at NovelQ - Industry Advisory Platform, Wageningen, Netherlands. http://www.novelq.org/IAP/IAP_index.aspx

Grunert, K. G., Wills, J. M. & Fernández-Celemín, L. (2010). Nutrition knowledge, and use and understanding of nutrition information on food labels among consumers in the UK. Appetite, 55(2), 177-189. https://doi.org/10.1016/j.appet.2010.05.045

Resano, H., Verbeke, W., de Barcellos, M. D., Grunert, K. G. & Pérez-Cueto, F. J. A. (2010). Obesity and overall satisfaction with pork meat and derived pork-based products. Nutricion Hospitalaria, 25(1), 123-126.

Aschemann-Witzel, J. & Hamm, U. (2010). Organic versus non-organic consumer reactions to health claims on food: A purchase simulation. Abstract from IAREP / SABE, Cologne, Germany. http://www.iarep-sabe.uni-koeln.de/conference.html

Scholderer, J. (2010). Perception and information processing In K. M. Ekström (Ed.), Consumer behavior: A Nordic perspective (pp. 233-248). Studentlitteratur. http://www.statsbiblioteket.dk/au/showrecord.jsp?record_id=sb_4443094

Reid, M., Thompson, P., Mavondo, F. & Brunsø, K. (2010). Predicting sales promotion contest proneness and participation. Poster session presented at European Association of Consumer Research Conference, London, United Kingdom.

Scholderer, J. (2010). Product-person-environment fit: An interactionist approach. Paper presented at 39th EMAC Conference: The Six Senses - The Essentials of Marketing, Copenhagen, Denmark. http://www.emac2010.org/userfiles/file/2010%20EMAC%20Conference_Proceedings.pdf

Karhunen, L. J., Juvonen, K. R., Flander, S. M., Liukkonen, K.-H., Lähteenmäki, L., Siloaho, M., Laaksonen, D. E., Herzig, K.-H., Uusitupa, M. I. & Poutanen, K. S. (2010). Psyllium fiber-enriched meal strongly attenuates postprandial gastrointestinal peptide release in healthy young adults. Journal of Nutrition, 140(4), 737-744. https://doi.org/10.3945/jn.109.115436

Grunert, K. G. (2010). Quality as a bridging concept. Paper presented at 39th EMAC Conference: The Six Senses - The Essentials of Marketing, Copenhagen, Denmark. http://www.emac2010.org/userfiles/file/2010%20EMAC%20Conference_Proceedings.pdf

Skytte, H. (2010). Relationships between Danish food producers and retail chains in four countries. Paper presented at 9th Wageningen International Conference on Chain and Network Management, Wageningen, Netherlands. http://www.chainconference.wur.nl/

Chrysochou, P. & Krystallis, A. (2010). Repertoire and frequency of consumption in wine: Are heavy buyers more loyal to product attributes?. Paper presented at 39th EMAC Conference: The Six Senses - The Essentials of Marketing, Copenhagen, Denmark. http://www.emac2010.org/userfiles/file/2010%20EMAC%20Conference_Proceedings.pdf

Grunert, K. G. (2010). Research on consumer reactions to nutrition labelling (FLABEL). Abstract from II World Congress of Public Health Nutrition, I Latinamerican Congress of Community Nutrition, Porto, Portugal.

Grunert, K. (2010). Risk communication: Lessons learned in Europe from the BSE example. Abstract from China International Food Safety & Quality Conference + Expo 2010, Shanghai, China. http://www.chinafoodsafety.com/index.htm

Stacey, J. R. (2010). Scenarier for Dansk Mejeribrug mod år 2020. Maelkeritidende, 123(2), 4-6. http://www.maelkeritidende.dk/mt/mt2010/MT2-2010.pdf

Chrysochou, P., Askegaard, S., Grunert, K. G. & Kristensen, D. B. (2010). Social discourses of healthy eating: A market segmentation approach. Appetite, 55(2), 288-297. https://doi.org/10.1016/j.appet.2010.06.015

Skytte, H. (2010). Social entities in a food supply chain. Paper presented at 4th Workshop on Market Driven Supply Chains, Brussels, Belgium. http://www.eiasm.org/userfiles/file/SupplyChainProgramme.docx

Ormrod, R. P. & Henneberg, S. C. (2010). Strategic political postures and political market orientation: Towards an integrated concept of political marketing strategy. Journal of Political Marketing, 9(4), 294–313. https://doi.org/10.1080/15377857.2010.518106

Aschemann-Witzel, J. (2010). Successful health-related food-marketing: An analysis of famous and emerging cases in the EU. Paper presented at Conference of the Biofach Fair 2010, Nuremberg, Germany.

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Revised 24.02.2025