Publications

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Lähteenmäki, L. (2013). Marketing food with health claims. In J. Scholderer & K. Brunsø (Eds.), Marketing, food and the consumer: Festschrift in honour of Klaus Grunert Pearson Longman.

Esbjerg, L. & Hansen, K. N. (2013). Market practices in global networks: A means or obstacle to improving animal welfare?. Paper presented at IMP Conference, Atlanta, United States. http://imp2013.robinson.gsu.edu/

Grunert, K. G., Perrea, T. & Kügler, J. (2013). Measuring acceptance of new food product concepts: The role of cognitive mediation . Paper presented at 10th Pangborn Sensory Science Symposium, Rio de Janeiro, Brazil. http://www.pangborn2013.com/

Christensen, K., Scholderer, J., Frederiksen, L., Nørskov, S. & Olsen, N. V. (2013). Mining the wisdom of the crowds: Detecting new product ideas by text mining and machine learning. Paper presented at Norwegian Food Market Research Conference, Stavanger, Norway. http://www.uis.no/category.php?categoryID=12923

Orquin, J. L., Lagerkvist, C. J., Grunert, K. G. & Scholderer, J. (2013). Modular cognitive processes can account for discrepancies in risk attitudes and risk behavior. Abstract from 22nd Annual Conference of the Society for Risk Analysis Europe, Trondheim, Norway. http://srae2013.no/

Aschemann-Witzel, J. (2013). Nachhaltiger Lebensmittelkonsum gestern, heute und morgen: Trends und Herausforderungen auf dem Weg zu Generationengerechtigkeit. Journal fuer Generationengerechtigkeit, 13(1), 23-28. http://www.uni-tuebingen.de/index.php?eID=tx_nawsecuredl&u=0&file=fileadmin/Uni_Tuebingen/Fakultaeten/SozialVerhalten/Institut_fuer_Politikwissenschaft/Dokumente/tremmel/JfGG_1-2013_Web.pdf&t=1380290093&hash=6785687a8f9f4a8a87f0ce519b4727885d52ea6d

Olsen, N. V., Elvekrok, I., Nilsen, E. R. & Scholderer, J. (2013). Network composition and innovation. Paper presented at 136th EAAE Seminar , Innsbruck-Igls, Austria. http://www.fooddynamics.org/fooddynamics2013/index.html

Aschemann-Witzel, J. & Hamm, U. (2013). Organic consumers’ reaction to functional food. In J. Stanton & M. Lang (Eds.), 2013 Budapest, Hungary : Complete Conference Proceedings (pp. 151-156). Institute of Food Products Marketing. http://institutefpm.com/PDFs/IFPM13_Part_1b.pdf

Grønhøj, A. & Thøgersen, J. (2013). Parental influence on young onsumers’ pro-environmental behaviors across cultures. Abstract from 10th Biennial Conference on Environmental Psychology, Magdeburg, Germany. http://www.envpsycon.ovgu.de/EnvPsyCon.html

Nørgaard, M. K., Hansen, K. N. & Grunert, K. G. (2013). Peer influence on adolescent snacking. Journal of Social Marketing, 3(2), 176-194. https://doi.org/10.1108/JSOCM-06-2012-0028

Kellner, J., Wagner, G., Zielke, S., Toporowski, W. & Schramm-Klein, H. (2013). Perceived differentiation in online retailing: A repertory grid approach. Paper presented at 17th International Conference on Research in the Distributive Trades, European Association of Education and Research in Commercial Distribution , Valencia, Spain. http://www.eaercd2013.com/

Verbeke, W., Perez-Cueto, F. J., de Barcellos, M. D. & Grunert, K. G. (2013). Pork in good company? Exploratory analysis of side dishes, beverages, foodscapes and individual characteristics. Meat Science, 95(3), 694-698. https://doi.org/10.1016/j.meatsci.2013.02.017

Juhl, H. J. & Christensen, M. (2013). Portfolio optimization and performance evaluation: An application to a customer portfolio. Journal of Marketing Analytics, 1(3), 156–173. https://doi.org/10.1057/jma.2013.11

Zielke, S. & Komor, M. (2013). Price role perception and store format preferences: The impact of market development and category characteristics. Paper presented at 17th International Conference on Research in the Distributive Trades, European Association of Education and Research in Commercial Distribution , Valencia, Spain. http://www.eaercd2013.com/congreso/ficha.en.html

Bech-Larsen, T. & Grønhøj, A. (2013). Promoting healthy eating to children: Evaluating a text message (SMS) feedback intervention . International Journal of Consumer Studies, 37(3), 250-256. https://doi.org/10.1111/j.1470-6431.2012.01133.x

Schnettler, B., Miranda, H., Sepúlveda, J., Denegri, M., Mora, M., Lobos, G. & Grunert, K. G. (2013). Psychometric properties of the satisfaction with food-related Life Scale: Application in southern Chile. Journal of Nutrition Education and Behavior, 45(5), 443-449. http://dx.doi.org/10.1016/j.jneb.2012.08.003

Scholderer, J. & Verbeke, W. (2013). Public acceptance of genetically modified plants. In G. Flachowsky (Ed.), Animal nutrition with transgenic plants (pp. 215-222). CABI Publishing. http://bookshop.cabi.org/?site=191&page=2633&pid=2541

Mueller Loose, S., Peschel, A. & Grebitus, C. (2013). Quantifying effects of convenience and product packaging on consumer preferences and market share of seafood products: The case of oysters. Food Quality and Preference, 28(2), 492-504. https://doi.org/10.1016/j.foodqual.2012.11.004

Stefan, V., Haugaard, P. & Lähteenmäki, L. (2013). Satisfaction with household food provisioning activities. Poster session presented at Pangborn Conference, Rio de Janeiro, Brazil. http://www.pangborn2013.com/index.html

Bech-Larsen, T., Aschemann-Witzel, J. & Mazzocchi, M. (2013). Self-regulation and the acceptance of public regulation of diets - a cross-European survey on the acceptance of policies for healthier eating. Paper presented at European Association for Consumer Research Conference, Barcelona, Spain. http://www.acrweb.org/eacr/Public/index.aspx

Chrysochou, P. & Festila, A. F. (2013). Social discourses toward healthy eating: Evidence from Romania. In D. Vrontis, Y. Weber & E. Tsoukatos (Eds.), 6th Annual Conference of the EuroMed Academy of Business: Confronting Contemporary Business Challenges through Management Innovation (pp. 2582-83). EuroMed Press. http://www.google.dk/url?sa=t&rct=j&q=&esrc=s&frm=1&source=web&cd=3&cad=rja&ved=0CD0QFjAC&url=http%3A%2F%2Fwww.emrbi.com%2Fphotos%2Fuploads%2Feuromed2013%2520book%2520of%2520proceedings-2013-10-15.pdf&ei=vZr8Ur2-H6T8ygOB04CwBQ&usg=AFQjCNHFTHowmG6UDhy-H3ZnFPl3dRlarw&bvm=bv.61379712,bs.1,d.Yms

Thøgersen, J. (2013). Social marketing in travel demand management. In T. Gärling, D. Ettema & M. Friman (Eds.), Handbook of Sustainable Travel: People, Society, and Transportation Systems (pp. 113-129). Springer. https://doi.org/10.1007/978-94-007-7034-8

Mueller Loose, S. & Lockshin, L. (2013). Testing the robustness of best worst scaling for cross-national segmentation with different numbers of choice sets. Food Quality and Preference, 27(2), 230-242. https://doi.org/10.1016/j.foodqual.2012.02.002

Loebnitz, N., Schuitema, G. & Grunert, K. G. (2013). The Impact of Food Abnormality on Consumers’ Taste, Health, Price, and Quality Expectations. Paper presented at International Food Marketing Research Symposium, Budapest, Hungary. http://institutefpm.com/wp/?page_id=558

Loebnitz, N. & Grunert, K. G. (2013). The Impact of Situational Factors on the Importance of Process Attributes When Buying Food Products. Paper presented at International Food Marketing Research Symposium, Budapest, Hungary. http://institutefpm.com/wp/?page_id=558

Zhou, Y., Thøgersen, J., Ruan, Y. & Huang, G. (2013). The moderating role of human values in planned behavior: The case of Chinese consumers’ intention to buy organic food. Journal of Consumer Marketing, 30(4), 335-344. https://doi.org/10.1108/JCM-02-2013-0482

Scholderer, J. & Brunsø, K. (2013). Two decades of research on food markets: The history of MAPP. In J. Scholderer & K. Brunsø (Eds.), Marketing, food and the consumer: Festschrift in honour of Klaus Grunert (pp. 3-16). Pearson Longman.

Krystallis Krontalis, A. (2013). Uncovering attribute-based determinants of loyalty in cigarette brands. Journal of Product and Brand Management, 22(2), 104–117. https://doi.org/10.1108/10610421311320988

Krystallis Krontalis, A. & Chrysochou, P. (2013). Understanding consumer-generated advertising for mainstream fashion goods. Paper presented at 42nd European Marketing Academy (EMAC), Istanbul, Turkey. http://www.emac2013.org/

Grønhøj, A., Bech-Larsen, T., Chan, K. & Tsang, L. (2013). Using theory of planned behavior to predict healthy eating of Danish adolescents. Health Education, 113(1), 4-17. https://doi.org/10.1108/09654281311293600

Grønhøj, A. (2013). Using vignettes to elicit family consumption stories. Paper presented at European ACR Conference, Barcelona , Spain. http://www.acrweb.org/eacr/public/index.aspx

Ganassali, S., Moscarola, J., Mestrallet, A. S., Buber, R., Laaksonen, P., Hellén, K., Grunert, K. G., Heiss, J. R., Zucchellac, A., Cerchiello, P., Hagen, B., Wiedmann, K. P., Behrens, S. & Hennigs, N. (2013). Verbal and pictorial representations of beverage consumption patterns: The wall of pictures protocol. In C. R. Santos, S. Ganassali, F. Casarin, P. Laaksonen & H. R. Kaufmann (Eds.), Consumption culture in Europe: Insight into the beverage industry (pp. 116-165). IGI global. https://doi.org/10.4018/978-1-4666-2857-1.ch004

Jensen, B. B., Grønhøj, A., Gadensgaard, B. & Godt, D. (2013). What do young people know about in-store alcohol prices?. Paper presented at 2013 Pricing and Retailing Conference, Boston, United States.

Jacobsen, L., Lähteenmäki, L., Grunert, K. G., Dekker, M. & Steenbekkers, B. (2012). Internal Communication in the Innovation Process: Challenges in integrating market and technology knowledge for successful food product design. EU 7th framework programme.

Grunert, K. G. (2012). Trends in food choice and nutrition. In M. Klopcic, A. Kuipers & J.-F. Hocquette (Eds.), Consumer attitudes to food quality products (pp. 23-30). Wageningen Academic Publishers. http://link.springer.com.ez.statsbiblioteket.dk:2048/book/10.3920/978-90-8686-762-2/page/1

Mielby, L. H., Nørgaard, M. K., Edelenbos, M. & Thybo, A. (2012). Affective response of adolescents towards fruit and vegetable based snacks and the role of neophobia, gender and age. Journal of Sensory Studies, 27(6), 425-438. https://doi.org/10.1111/joss.12007

Grønhøj, A., Bech-Larsen, T., Chan, K. & Tsang, L. (2012). A TPB study of adolescents’ intentions for healthy eating consumption. Paper presented at Child and Teen Consumption 5th International Conference, Milan, Italy. http://www.ctc2012.org/

Orquin, J. L. & Mueller Loose, S. (2012). Bottom up effects on attention and choice. Abstract from ANZMAC 2012, Adelaide, Australia. http://www.anzmac12.com/

Chrysochou, P. & Nikolakis, G. (2012). Breaking down the stereotypes in advertising of healthy foods: Can overweight endorsers be equally effective? . Paper presented at ANZMAC 2012 Conference, , Adelaide, Australia. http://anzmac.info/conference/2012/papers/467ANZMACFINAL.pdf

Chrysochou, P. & Vasillev, B. (2012). Do organic labels drive repeat purchase loyalty? Investigating reasons of growth of the Danish organic food market. Paper presented at ANZMAC 2012 Conference, , Adelaide, Australia. http://anzmac.info/conference/2012/papers/465ANZMACFINAL.pdf

Mueller Loose, S. & Orquin, J. L. (2012). How stimuli presentation format affects visual attention and choice outcomes in choice experiments. Abstract from ANZMAC 2012, Adelaide, Australia. http://www.anzmac12.com/

Sjostrom, T., Chrysochou, P., Corsi, A. M. & Driesener, C. (2012). Light vs. regular brands: Do they follow the same patterns? . Paper presented at ANZMAC 2012 Conference, , Adelaide, Australia. http://anzmac.info/conference/2012/papers/398ANZMACFINAL.pdf

Kokkali, P., Koutsouris, A. & Chrysochou, P. (2012). Representations of mountainous tourism destinations. Paper presented at 12th ETAGRO Conference on Rural Economy, Thessaloniki, Greece. http://www.etagro.gr/index.php?option=com_content&view=article&id=177&Itemid=114

Aachmann, K. & Grunert, K. G. (2012). Fødevarekvalitet og kvalitetsbetegnelser i EU. DCA - Nationalt Center for Fødevarer og Jordbrug. DCA rapport No. 011

Aschemann-Witzel, J., Grønhøj, A. & Thøgersen, J. (2012). Can education on sustainability change business student’s environmental behaviours?. Abstract from IAREP conference, Wroclaw, Poland. http://www.iarep2012.org/

Esbjerg, L., Knudsen, M. P. & Søndergaard, H. A. (2012). Diffusion of open innovation practices in Danish SMEs. Ledelse og Erhvervsoekonomi, 77(2), 27-39.

Aschemann-Witzel, J. & Bech-Larsen, T. (2012). Getting the message across: Erfolgsfaktoren der Kommunikation von gesundheitsrelevanten Aspekten im Lebensmittelmarketing. Ernährungs Umschau, 504-509. http://www.statsbiblioteket.dk/search/index.jsp?query=recordID:%22sb_4924820%22

Aachmann, K. & Grunert, K. G. (2012). Mærkningselementer på fødevarer - forståelse og oplevet relevans blandt forbrugere. DCA - Nationalt Center for Fødevarer og Jordbrug. DCA rapport No. 009

Zielke, S. & Toporowski, W. (2012). Negative price-image effects of appealing store architecture: Do they really exist? Journal of Retailing and Consumer Services, 19(5), 510-518. https://doi.org/10.1016/j.jretconser.2012.06.007

Grunert, K. G. (2012). Ny nordisk - økonomisk fup eller fidus. Paper presented at Nyt, Nordisk & Naturligt, Aarhus, Denmark. http://files.conferencemanager.dk/medialibrary/ec265c2f-44d0-479f-90ea-b518ce821bd7/images/Program.pdf

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Revised 16.01.2026

Department of Management

MAPP Centre

Publications