Publications

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Dopico, D., Tudoran, A. & Olsen, S. O. (2010). Análisis de las preferencias de un nuevo producto de conveniencia a base de pescado. Revista Espanola de Estudios Agrosociales y Pesqueros, (225), 71-108. http://www.mapa.es/ministerio/pags/biblioteca/revistas/pdf_REEAP%5Cr225_71_108.pdf

Aschemann-Witzel, J. (2010). And then it all went downhill: Researching the influence of becoming a parent on diet and eating habits. Paper presented at Conference: Child and Teen Consumption 2010, Nörrkøping, Sweden. http://www.tema.liu.se/tema-b/ctc2010?l=en

Bech-Larsen, T., Jensen, B. B. & Pedersen, S. (2010). An exploration of adolescent snacking conventions and dilemmas. Young Consumers, 11(4), 253-263. https://doi.org/10.1108/17473611011093899

Krystallis, A. & Chrysochou, P. (2010). An exploration of loyalty determinants in Greek wine varieties. EuroMed Journal of Business, 5(2), 124-137. https://doi.org/10.1108/14502191011065473

Grunert, K. G., Fernández-Celémin, L., Wills, J. M., Bonsmann, S. S. G. & Nureeva, L. (2010). Anwendung und Verständnis der Nährwertkennzeichnung. Ernaehrung im Fokus, 328-332.

Kazbare, L., van Trijp, H. C. M. & Eskildsen, J. K. (2010). A-priori and post-hoc segmentation in the design of healthy eating campaigns. Journal of Marketing Communications, 16(1-2), 21-45. https://doi.org/10.1080/13527260903342712

Aguiar, L. K., Brofman, F. & de Barcellos, M. D. (2010). Are consumers ready for RFID? The dawn of a new market-orientation area. In A. Lindgreen, M. K. Hingley, D. Harness & P. Custance (Eds.), Market Orientation - Transforming Food and Agribusiness around the Customer (pp. 245-263). Gower Publishing. http://site.ebrary.com.ez.statsbiblioteket.dk:2048/lib/stats/docDetail.action?docID=10362148

Aschemann-Witzel, J. & Hamm, U. (2010). Are health claims an effective information tool for everyday food choice situations?. Poster session presented at II World Congress of Public Health Nutrition, I Latinamerican Congress of Community Nutrition, Porto, Portugal. http://nutrition2010.com.pt/

Scholderer, J. (2010). Attitudes and attitude change. In K. M. Ekström (Ed.), Consumer behavior: A Nordic perspective (pp. 211-223). Studentlitteratur. http://www.statsbiblioteket.dk/au/showrecord.jsp?record_id=sb_4443094

Krystallis, A., Kügler, J. O. & Grunert, K. G. (2010). Attitudes of European citizens towards pig production systems with environmentally sustainable characteristics. Poster session presented at Sustainable innovation workshop, Århus, Denmark.

Nørgaard, M. K. & Brunsø, K. (2010). Barriers experienced in the supermarket by parents and children during family food buying. Paper presented at Child and Teen Consumption, Norrköping, Sweden. http://www.tema.liu.se/tema-b/ctc2010?l=en

Krystallis, A. & Chrysochou, P. (2010). Brand patronage and loyalty patterns in store vs. manufacturer brands. Abstract from 6th International Conference of the Academy of Marketing's special Interest Group on Brand, Corporate Identity and Reputation, Brand New Territory: Brand Leadership, Relevance and Practice in a Dynamic Environment, Barcelona, Spain.

Krystallis, A., Chrysochou, P. & Fotopoulos, C. (2010). Brand patronage and loyalty patterns: Store vs. manufacturer brands in the Greek soft drink category. Abstract from 17^th European Institute of Retailing and Services Studies (EIRASS), Istanbul, Turkey.

Pedersen, S. (2010). Campaigning for environmental behavioral change. Poster session presented at Sustainable innovation workshop, Århus, Denmark.

Olsen, N. V., Grunert, K. G. & Sonne, A.-M. (2010). Consumer acceptance of high-pressure processing and pulsed-electric-field: A review. Trends in Food Science & Technology, 21(9), 464-472. https://doi.org/10.1016/j.tifs.2010.07.002

Lähteenmäki, L. (2010). Consumer attitudes to health in fruit and vegetables. Abstract from 28th International Horticultural Congress, Lisbon, Portugal. http://www.ihc2010.org/homepage.asp#

Grunert, K. G., Jensen, B. B., Sonne, A.-M., Brunsø, K., Scholderer, J., Byrne, D. V., Holm, L., Clausen, C., Friis, A., Hyldig, G., Kristensen, N. H. & Lettl, C. (2010). Consumer-oriented innovation in the food and personal care products sectors: Understanding consumers and using their insights in the innovation process. In S. R. Jaeger & H. MacFie (Eds.), Consumer-driven innovation in food and personal care products (pp. 3-24). Woodhead Publishing Limited. http://www.statsbiblioteket.dk/au/showrecord.jsp?record_id=sb_4443098

Grunert, K. G. (2010). Consumer-oriented innovation in the wake of the financial crisis. Paper presented at A Piackutatás Napja - 2010: Innováció a piackutatásban - piackutatás az innovációért?, Budapest, Hungary. http://www.forecast.hu/flash/Piackutatas_napja_2010.pdf

Van Wezemael, L., Verbeke, W., Dutra de Barcellos, M., Scholderer, J. & Perez-Cueto, F. (2010). Consumer perceptions of beef healthiness: Results from a qualitative study in four European countries. B M C Public Health, 10(342), 1-10. https://doi.org/10.1186/1471-2458-10-342

Krystallis, A. & Chrysochou, P. (2010). Consumer preferences for cask wine in Greece applying the best-worst scaling. Abstract from Annual Euromed Conference, Nicosia, Cyprus. http://www.emrbi.com/main.asp?sel_nav1=145&sel_nav2=159&cat=site

Scholderer, J. (2010). Consumer preferences for fish and fish products in Europe. Paper presented at Global market models for fish and fish products: Markets, consumption and aquaculture supply, Copenhagen, Denmark.

Grunert, K. G. (2010). Consumer reactions to health claims. Abstract from Symposium NutrEating 2010: Symposium on Food, Consumer & Health Claims, Paris, France. http://www.nutreating.com/

Grunert, K. G. (2010). Consumer research: Glimpses from Denmark. In P. Laaksonen & H. Jyrinki (Eds.), The Roots and Fruits of the Nordic Consumer Research (pp. 17-29). Vaasan Yliopisto. http://nccr2010.webs.com/

Banovic, M., Grunert, K. G., Barreira, M. M. & Fontes, M. A. (2010). Consumers' quality perception of national branded, national store branded, and imported store branded beef. Meat Science, 84(1), 54-65. https://doi.org/10.1016/j.meatsci.2009.08.037

Thøgersen, J. (2010). Country differences in sustainable consumption: The case of organic food. Journal of Macromarketing, 30(2), 171-185. https://doi.org/10.1177/0276146710361926

Saba, A., Vassallo, M., Sheperd, R., Lampila, P., Arvola, A., Dean, M., Winkelmann, M., Claupein, E. & Lähteenmäki, L. (2010). Country-wise differences in perception of health-related messages in cereal-based food products. Food Quality and Preference, 21(4), 385-393. https://doi.org/10.1016/j.foodqual.2009.09.007

Scholderer, J. (2010). Data handling in cross-cultural studies: Measurement invariance. In S. Jaeger & H. MacFie (Eds.), Consumer-driven innovation in food and personal care products (pp. 470-487). Woodhead Publishing Limited. http://www.statsbiblioteket.dk/au/showrecord.jsp?record_id=sb_4443098

Aschemann-Witzel, J. & Hamm, U. (2010). Do consumers prefer foods with nutrition and health claims? Results of a purchase simulation. Journal of Marketing Communications, 16(1-2), 47-58. https://doi.org/10.1080/13527260903342746

Strand, M. (2010). EATWELL in Europe: Succesful healthy eating campaigns. NHD magazine, 8-9.

Traill, W. B., Pérez-Cueto, F. J. A., Shankar, B., Brambila Macias, J., Bech-Larsen, T., Aschemann-Witzel, J., Strand, M., Mazzocchi, M., Capacci, S., D'Addesa, D., Saba, A., Turrini, A., Niedzwiedzka, B., Kijowska, V., Piorecka, B., Infantes, M., Wills, J., Smillie, L., Chalot, F. ... Verbeke, W. (2010). Eatwell project: Approaching European healthy eating policies from a multi-disciplinary perspective. Nutricion Hospitalaria, 25(5), 867-868.

Esbjerg, L. (2010). Enacting representations of markets in exchange practies in the Danish potato industry. Paper presented at The 26th IMP Conference, 2010, Budapest, Hungary. http://www.imp2010.org/

Verbeke, W., Van Wezemael, L., de Barcellos, M. D., Kügler, J. O., Hocquette, J.-F., Ueland, Ø., Chrysochoidis, G. & Grunert, K. G. (2010). European beef consumers' interest in a beef eating-quality guarantee: Insights from a qualitative study in four EU countries. Appetite, 54(2), 289-296. https://doi.org/10.1016/j.appet.2009.11.013

Verbeke, W., Pérez-Cueto, F. J. A., de Barcellos, M. D., Krystallis, A. & Grunert, K. G. (2010). European citizen and consumer attitudes and preferences regarding beef and pork. Meat Science, 84(2), 284-292. https://doi.org/10.1016/j.meatsci.2009.05.001

de Barcellos, M. D., Kügler, J. O., Grunert, K. G., Van Wezemael, L., Pérez-Cueto, F. J. A., Ueland, Ø. & Verbeke, W. (2010). European consumers' acceptance of beef processing technologies: A focus group study. Innovative Food Science and Emerging Technologies, 11(4), 721-732. https://doi.org/10.1016/j.ifset.2010.05.003

Grunert, K. G. (2010). European consumers' acceptance of functional foods. New York Academy of Sciences. Annals, 1190(1), 166-173. https://doi.org/10.1111/j.1749-6632.2009.05260.x

Van Wezemael, L., Verbeke, W., Kügler, J. O., de Barcellos, M. D. & Grunert, K. G. (2010). European consumers and beef safety: Perceptions, expectations and uncertainty reduction strategies. Food Control, 21(6), 835-844. https://doi.org/10.1016/j.foodcont.2009.11.010

Chrysochou, P. (2010). Food health branding: The role of marketing mix elements and public discourse in conveying a healthy brand image. Journal of Marketing Communications, 16(1-2), 69-85. https://doi.org/10.1080/13527260903342787

Chrysochou, P. (2010). Food health branding: Public discourse and health associations. Aarhus School of Business, Aarhus University, MAPP Centre.

Bech-Larsen, T. & Jensen, B. B. (2010). Food quality assessment in parent-offspring dyads. Paper presented at 4th International European Forum on System Dynamics and Innovation in Food Networks, Bonn, Germany. http://www.fooddynamics.org/

Perez-Cueto, F. J. A., Verbeke, W., de Barcellos, M. D., Kehagia, O., Chryssochoidis, G., Scholderer, J. & Grunert, K. G. (2010). Food-related lifestyles and their association to obesity in five European countries. Appetite, 54(1), 156-162. https://doi.org/10.1016/j.appet.2009.10.001

Timotijevic, L., Raats, M. M., Barnett, J., Brown, K., Shepherd, R., Fernández-Celemín, L., Dömölki, L., Ruprich, J., Sonne, A.-M., Hermoso, M., Koletzko, B., Frost-Andersen, L. & Timmer, A. (2010). From micronutrient recommendations to policy: Consumer and stakeholder involvement. European Journal of Clinical Nutrition, 64, 31-37. https://doi.org/10.1038/ejcn.2010.58

Krutulyte, R. (2010). Functional food acceptance in the food chain. Aarhus School of Business, Aarhus University, MAPP Centre.

Grunert, K. G. & Bech-Larsen, T. (2010). Guest editorial. Journal of Marketing Communications, 16(1-2), 1-3. https://doi.org/10.1080/13527260903342654

Pieniak, Z., Verbeke, W., Olsen, S. O., Hansen, K. B. & Brunsø, K. (2010). Health-related attitudes as a basis for segmenting European fish consumers. Food Policy, 35(5), 448-455. https://doi.org/10.1016/j.foodpol.2010.05.002

Pieniak, Z., Verbeke, W. & Scholderer, J. (2010). Health-related beliefs and consumer knowledge as determinants of fish consumption. Journal of Human Nutrition and Dietetics, 23(5), 480-488. https://doi.org/10.1111/j.1365-277X.2010.01045.x

Lähteenmäki, L. (2010). Health related claims promoting healthy choices. Abstract from Final HEALTHGRAIN Conference, Lund, Sweden. http://lund2010.healthgrain.org/node/3

Kazbare, L. (2010). Healthy eating behaviour - a social marketing perspective. Aarhus School of Business, Aarhus University, MAPP Centre.

Olsen, N. V. & Sonne, A.-M. (2010). High-pressure and pulsed electric field: What do the consumers think? New Food, October(2), 19-22.

Holm, L., Grunert, K. G. & Smed, S. (2010). Hvad styrer kostvanerne? In A. Astrup, S. Bügel, J. Dyerberg & S. Stender (Eds.), Menneskets ernæring (3 ed., pp. 245-254). Munksgaard . http://www.statsbiblioteket.dk/search/showrecord.jsp?record_id=sb_3800645

Lähteenmäki, L., Lampila, P., Grunert, K. G., Boztug, Y., Ueland, Ø., Åström, A. & Martinsdottir, E. (2010). Impact of health-related claims on the perception of other product attributes. Food Policy, 35(3), 230-239. https://doi.org/10.1016/j.foodpol.2009.12.007

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Revised 12.02.2026