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Department of Management

MAPP Centre

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Aschemann-Witzel, J. (2010). Kaufbereitschaft für Lebensmittel mit Claims. Ernährungs Umschau, 5, 238-242. http://www.ernaehrungs-umschau.de/media/pdf/pdf_2010/05_10

Esbjerg, L., Buck, N. & Grunert, K. G. (2010). Making working in retailing interesting: A study of human resource management practices in Danish grocery retail chains. Journal of Retailing and Consumer Services, 17(2), 97-108. https://doi.org/10.1016/j.jretconser.2009.10.004

Aschemann-Witzel, J. & Bech-Larsen, T. (2010). Marketing the food and health issue: Comparing private versus public cases of success. Abstract from 2010 CMC Conference: Corporate and Marketing Communications in Times of Growth and Times of Crisis, Aarhus, Denmark. http://www.asb.dk/fileadmin/www.asb.dk/forskning/forskningscentreoggrupper/forskningscentre/centerforvirksomhedskommunikation/kalender/cmc2010/program/fileexplorer_fetchfile-aspx-file-15876.pdf

Grunert, K. G., Trondsen, T., Campos, E. G. & Young, J. A. (2010). Market orientation in the mental models of decision-makers: Two cross-border value chains. International Marketing Review, 27(1), 7-27. https://doi.org/10.1108/02651331011020384

Grunert, K. G. (2010). Means-end chains - A means to which end? Marketing : Journal of research and management, 6(1), 30-38. http://www.statsbiblioteket.dk/search/showrecord.jsp?record_id=sb_4148852

Krystallis, A., Esbjerg, L. & Sestokaite, A. (2010). Motivations and cognitive structures of consumers in their purchasing of store brands: Means-end chains (MEC) comparisons among types of consumers and products. Abstract from Nordic Retail and Wholesale Conference, Gothenburg, Sweden. http://www.nrwa.se/web/NRWC_2010.aspx

Thøgersen, J. & Zhou, Y. (2010). Motives of organic food buyers in China - do they differ from Europe?. Paper presented at Knowledge Collaboration & Learning for Sustainable Innovation, ERSCP-EMSU Conference, Delft, Netherlands. http://www.erscp-emsu2010.org/

Grunert, K. G. (2010). NovelQ research findings: Consumer perception of novel processing technologies. Paper presented at NovelQ - Industry Advisory Platform, Wageningen, Netherlands. http://www.novelq.org/IAP/IAP_index.aspx

Grunert, K. G., Wills, J. M. & Fernández-Celemín, L. (2010). Nutrition knowledge, and use and understanding of nutrition information on food labels among consumers in the UK. Appetite, 55(2), 177-189. https://doi.org/10.1016/j.appet.2010.05.045

Resano, H., Verbeke, W., de Barcellos, M. D., Grunert, K. G. & Pérez-Cueto, F. J. A. (2010). Obesity and overall satisfaction with pork meat and derived pork-based products. Nutricion Hospitalaria, 25(1), 123-126.

Aschemann-Witzel, J. & Hamm, U. (2010). Organic versus non-organic consumer reactions to health claims on food: A purchase simulation. Abstract from IAREP / SABE, Cologne, Germany. http://www.iarep-sabe.uni-koeln.de/conference.html

Scholderer, J. (2010). Perception and information processing In K. M. Ekström (Ed.), Consumer behavior: A Nordic perspective (pp. 233-248). Studentlitteratur. http://www.statsbiblioteket.dk/au/showrecord.jsp?record_id=sb_4443094

Reid, M., Thompson, P., Mavondo, F. & Brunsø, K. (2010). Predicting sales promotion contest proneness and participation. Poster session presented at European Association of Consumer Research Conference, London, United Kingdom.

Scholderer, J. (2010). Product-person-environment fit: An interactionist approach. Paper presented at 39th EMAC Conference: The Six Senses - The Essentials of Marketing, Copenhagen, Denmark. http://www.emac2010.org/userfiles/file/2010%20EMAC%20Conference_Proceedings.pdf

Karhunen, L. J., Juvonen, K. R., Flander, S. M., Liukkonen, K.-H., Lähteenmäki, L., Siloaho, M., Laaksonen, D. E., Herzig, K.-H., Uusitupa, M. I. & Poutanen, K. S. (2010). Psyllium fiber-enriched meal strongly attenuates postprandial gastrointestinal peptide release in healthy young adults. Journal of Nutrition, 140(4), 737-744. https://doi.org/10.3945/jn.109.115436

Grunert, K. G. (2010). Quality as a bridging concept. Paper presented at 39th EMAC Conference: The Six Senses - The Essentials of Marketing, Copenhagen, Denmark. http://www.emac2010.org/userfiles/file/2010%20EMAC%20Conference_Proceedings.pdf

Skytte, H. (2010). Relationships between Danish food producers and retail chains in four countries. Paper presented at 9th Wageningen International Conference on Chain and Network Management, Wageningen, Netherlands. http://www.chainconference.wur.nl/

Chrysochou, P. & Krystallis, A. (2010). Repertoire and frequency of consumption in wine: Are heavy buyers more loyal to product attributes?. Paper presented at 39th EMAC Conference: The Six Senses - The Essentials of Marketing, Copenhagen, Denmark. http://www.emac2010.org/userfiles/file/2010%20EMAC%20Conference_Proceedings.pdf

Grunert, K. G. (2010). Research on consumer reactions to nutrition labelling (FLABEL). Abstract from II World Congress of Public Health Nutrition, I Latinamerican Congress of Community Nutrition, Porto, Portugal.

Grunert, K. (2010). Risk communication: Lessons learned in Europe from the BSE example. Abstract from China International Food Safety & Quality Conference + Expo 2010, Shanghai, China. http://www.chinafoodsafety.com/index.htm

Stacey, J. R. (2010). Scenarier for Dansk Mejeribrug mod år 2020. Maelkeritidende, 123(2), 4-6. http://www.maelkeritidende.dk/mt/mt2010/MT2-2010.pdf

Chrysochou, P., Askegaard, S., Grunert, K. G. & Kristensen, D. B. (2010). Social discourses of healthy eating: A market segmentation approach. Appetite, 55(2), 288-297. https://doi.org/10.1016/j.appet.2010.06.015

Skytte, H. (2010). Social entities in a food supply chain. Paper presented at 4th Workshop on Market Driven Supply Chains, Brussels, Belgium. http://www.eiasm.org/userfiles/file/SupplyChainProgramme.docx

Ormrod, R. P. & Henneberg, S. C. (2010). Strategic political postures and political market orientation: Towards an integrated concept of political marketing strategy. Journal of Political Marketing, 9(4), 294–313. https://doi.org/10.1080/15377857.2010.518106

Aschemann-Witzel, J. (2010). Successful health-related food-marketing: An analysis of famous and emerging cases in the EU. Paper presented at Conference of the Biofach Fair 2010, Nuremberg, Germany.

Nørgaard, M. K., Stacey, J. R. & Aschemann-Witzel, J. (2010). Sunde og velsmagende fødevarer til hele familien. Plus Proces, 3(24), 16-17.

Jensen, B. B. (2010). Supermarket shoppers' deal knowledge during grocery shopping. Paper presented at 2010 Behavioral Pricing Conference, Boston, United States. http://www.fordham.edu/cba/pricecenter/index_2010_Conference.asp

Grunert, K. G. (2010). Sustainability in the food sector - a consumer behaviour perspective. Paper presented at 119th EAAE seminar - Sustainability in the Food Sector: Rethinking the Relationship between Agro-Food System and the Natural, Social, Economic and Institutional Environments, Naples, Italy. http://www.centroportici.unina.it/EAAE_Capri/

Jensen, B. B. (2010). The deal knowledge of supermarket shoppers before, during, and after store visit. Paper presented at AMA Summer Marketing Educators' Conference, Boston, United States. http://www.marketingpower.com/Calendar/Documents/2010/SummerEdProgram%20-%20FINAL%20PROGRAM%20-%207.22.pdf

Lyly, M., Ohls, N., Lähteenmäki, L., Salmenkallio-Marttila, M., Liukkonen, K.-H., Karhunen, L. & Poutanen, K. (2010). The effect of fibre amount, energy level and viscosity of beverages containing oat fibre supplement on perceived satiety. Food & Nutrition Research, 54, 1-8. https://doi.org/10.3402/fnr.v54i0.2149

Turrini, A., D'Addezio, L., Maccati, F., Davy, B. M., Arber, S., Davidson, K., Grunert, K. G., Schuhmacher, B., Pfau, C., Kozlowska, K., Szczecinska, A., de Morais, C. M., Afonso, C., Bofill, S., Lacasta, Y., Nydahl, M., Ekblad, J., Raats, M. & Lumbers, M. (2010). The informal networks in food procurement by older people - A cross European comparison. Ageing International, 35(4), 253-275. https://doi.org/10.1007/s12126-010-9060-5

Olsen, S. O. & Grunert, K. G. (2010). The role of satisfaction, norms and conflict in families' eating behaviour. European Journal of Marketing, 44(7/8), 1165-1181. https://doi.org/10.1108/03090561011047571

Chan, K., Prendergast, G., Grønhøj, A. & Bech-Larsen, T. (2010). The role of socializing agents in communicating healthy eating to adolescents: A cross cultural study. Paper presented at Alimentation, cultures enfantines et éducation, Angoulême, France. http://funfoodconference.iae.univ-poitiers.fr/index.php

Grunert, K. G., James, S. & Moss, P. (2010). Tough meat, hard candy: Implications for low-wage work in the food-processing industry. In J. Gautié & J. Schmitt (Eds.), Low-wage work in the wealthy world (pp. 367-420). Russell Sage Foundation. http://www.statsbiblioteket.dk/search/showrecord.jsp?record_id=sb_4232970

Grunert, K. G. (2010). Towards an effective nutrition labeling scheme in Europe. Paper presented at ESOF 2010, Torino, Italy. http://www.esof2010.org/

Altintzoglou, T., Hansen, K. B., Valsdottir, T., Odland, J. Ø., Martinsdóttir, E., Brunsø, K. & Luten, J. (2010). Translating barriers into potential improvements: the case of new healthy seafood product development. Journal of Consumer Marketing, 27(3), 224-235. https://doi.org/10.1108/07363761011038293

Krystallis Krontalis, A., Scholderer, J., Brunsø, K., Grunert, K., Esbjerg, L., Lähteenmäki, L. & Bech-Larsen, T. (2010). Trends i fødevaresektoren 2010-2015. Aarhus School of Business, MAPP Centre. http://www.asb.dk/forskning/forskningscentreoggrupper/forskningscentre/mapp/mappconference/2010/

Bergkvist, L. & Bech-Larsen, T. (2010). Two studies of consequences and actionable antecedents of brand love. Journal of Brand Management, 17(7), 504-518. https://doi.org/10.1057/bm.2010.6

Grunert, K. G., Fernandez-Celemin, L., Wills, J. M., Bonsmann, S. S. G. & Nureeva, L. (2010). Use and understanding of nutrition information on foodlabels in six European countries. European Journal of Public Health, 18(3), 261-277. https://doi.org/10.1007/s10389-009-0307-0

Krystallis, A., Linadrakis, M. & Mamalis, S. (2010). Usefulness of the discrete choice methodology for marketing decision-making in New Product Development: An example from the European functional foods market. Agribusiness (New York), 26(1), 100-121. https://doi.org/10.1002/agr.20236

Grunert, K. G. (2010). User driven innovation: State of the art and an agenda for future research. Paper presented at Marketingtudományi Bizottság, Budapest, Hungary. http://www.marketing.org.hu/htmls/mta_mtb.html

Grønhøj, A. & Bech-Larsen, T. (2010). Using vignettes to study family consumption processes. Psychology & Marketing, 27(5), 445-464. https://doi.org/10.1002/mar.20338

Scholderer, J. & Jeppesen, H. (2010). Visual attention to advertising under the influence of alcohol. Paper presented at 39th EMAC Conference: The Six Senses - The Essentials of Marketing, Copenhagen, Denmark. http://www.emac2010.org/userfiles/file/2010%20EMAC%20Conference_Proceedings.pdf

Grunert, K. G. & Strand, M. (2010). Vurdering af den økonomiske betydning af Ny Nordisk Mad. Aarhus School of Business, Aarhus University, MAPP Centre.

Stacey, J. R. (2009, Jul 7). Cool snacks. http://www.asb.dk/article.aspx?pid=22065

Stacey, J. R. (2009). Det er cool at spise sundt. Super Avisen : Butiksavisen for hele dagligvarehandlen, 8.

Krutulyte, R., Costa, A. I. A. & Grunert, K. G. (2009). A cross-cultural study of cereal food quality perception. Journal of Food Products Marketing, 15(3), 304-323. https://doi.org/10.1080/10454440902966884

Breugelmans, E., Boztug, Y. & Reutterer, T. (2009). A decision-support tool for recommending promising categories for targeted promotions. In Conference Proceedings of the 5th Marketing Dynamics Conference (pp. 48). University of Waikato, Waikato Management School. http://wms-soros.mngt.waikato.ac.nz/NR/rdonlyres/e6bc5tvqwhbookjapieo5rn2mptqpygdn2aroijgcggy4tkxb6v4zkl5exzuezjiuaa3daq5hozvep/MDC2009conferenceproceedings.pdf

Chan, K., Prendergast, G., Grønhøj, A. & Bech-Larsen, T. (2009). Adolescents' perceptions of healthy eating and communication about healthy eating. Health Education, 109(6), 474-490. https://doi.org/10.1108/09654280911001158

Krystallis, A. & Chrysochou, P. (2009). An exploration of loyalty determinants in Greek wine varieties. Paper presented at 2nd Annual EuroMed Conference, Salerno, Italy. http://www.conferencealerts.com/seeconf.mv?q=ca1m0mmh

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Revised 16.01.2026