Publications overview

A stated objective of the department is to conduct top-quality research. We give high priority to the publication of our research in leading academic journals.

Here you can find published journal articles from the Department of Management:

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Pfiffelmann, J., Untilov, O., Thøgersen, J., Gengenbach, A. & Mionetto, C. (2025). Comparing apples to oranges: Consumer ambivalence regarding an eco-innovation – laser marking of organic fruits. Recherche et Applications en Marketing, 40(1). https://doi.org/10.1177/20515707241305245

Petrov, D. & Obwegeser, N. (2018). Barriers to Open-Source Software Adoption: Review and Synthesis. Paper presented at 27th International conference on information systems development, Lund, Sweden.

Petrov, D. & Obwegeser, N. (2018). Adoption Barriers of Open-Source Software: A Systematic Review. Social Science Electronic Publishing. https://doi.org/10.2139/ssrn.4011759

Peterson, M. F., Søndergaard, M. & Kara, A. (2018). Traversing cultural boundaries in IB: The complex relationships between explicit country and implicit cultural group boundaries at multiple levels. Journal of International Business Studies, 49(8), 1081-1099. https://doi.org/10.1057/s41267-017-0082-z

Peterson, M. F. & Barreto, T. S. (2018). Interpreting societal culture value dimensions. Journal of International Business Studies, 49(9), 1190-1207. https://doi.org/10.1057/s41267-018-0185-1

Peterson, M. F., Kara, A., Fanimokun, A. & Smith, P. B. (2019). Country culture moderators of the relationship between gender and organizational commitment. Baltic Journal of Management, 14(3), 389-410. https://doi.org/10.1108/BJM-04-2018-0143

Peterson, M. F. & Muratova, Y. (2020). Distance in international business research: a commentary. In L. Eden, B. B. Nielsen & A. Verbeke (Eds.), Research methods in international business (pp. 499-505). Palgrave Macmillan. https://link.springer.com/chapter/10.1007/978-3-030-22113-3_27

Peterson, M. F. & Stewart, S. A. (2020). Implications of Individualist Bias in Social Identity Theory for Cross-Cultural Organizational Psychology. Journal of Cross-Cultural Psychology, 51(5), 283-308. https://doi.org/10.1177/0022022120925921

Peterson, M. F., Søndergaard, M. & Kara, A. (2024). Functional, (neo-)Institutional, and Critical Event (FICE) perspectives. In L. Zander & A. Mockaitis (Eds.), Elgar Encyclopedia of Cross-Cultural Management (pp. 284-291). Edward Elgar Publishing. https://doi.org/10.4337/9781803928180.ch73

Peterson, M. F., Kara, A. & Soendergaard, M. (2025). Work Goal and Civic Attitude Implications of Within-Country Regions: Decentralization, Fragmentation and Choice. Paper presented at Academy of International Business, Annual Meeting, Louisville, Kentucky, United States.

Petersen, C. K. & Hobel, P. (2020). Faglighed og fagligt samspil. In A. Qvortrup (Ed.), Gymnasiet i udvikling (pp. 77-107). Hans Reitzels Forlag.

Petersen, C. K. & Søndergaard, A. P. (2020, Mar 1). Virksomhedernes Digitale Lederskab: Digital leadership. https://digitalledelseskultur.dk/wp-content/uploads/2020/06/Virksomhedernes-digitale-lederskab.pdf

Petersen, C. K. & Søndergaard, A. P. (2021). Evaluering som samarbejde om fælles løsninger. Tenakel.

Petersen, C. K. (2022). Dannelse og Verdensmål i 5. klasse. In S. Skov Fougt, J. Bundsgaard, T. Hanghøj & M. Misfeldt (Eds.), Håndbog i scenariedidaktik (pp. 121-132). Aarhus Universitetsforlag.

Petersen, C. K. & Christensen, T. S. (2022). Hvilke sprog benytter læreren og eleven sig af i formative evalueringssamtaler? In F. B. Olsen (Ed.), Formativ evaluering (pp. 83-110). Frydenlund Academic.

Petersen, O. H., Hansen, J. R. & Houlberg, K. (2024). The Administrative Burden of Doing Business with the Government: Learning and Compliance Costs in Business-Government Interactions. Public Administration, 102(1), 188-206. https://doi.org/10.1111/padm.12904

Petersen, C. K. (2024). Fag- og almendidaktikkens evige tango. In M. Holck Kjærgaard (Ed.), Fagdidaktiske formidlingsartikler om afsætning - Undersøgelser i fag i Teoretisk Pædagogikum (pp. 78-84) https://www.sdu.dk/da/om_sdu/institutter_centre/idmu/uddannelse/paedagogikum/praktiske_oplysninger/faglig_formidling

Petersen, N. B. (2016). Knowledge communication processes for building semi-dispersed teams: using discursive sensemaking to understand prototypical perceptions of knowledge, identity and relationships. Department of Business Communication, Aarhus School of Business and Social Sciences.

Peterkova Mitkidis, K. & Mitkidis, P. (2020). “Homemade”: The Vicious Circle of Household Pharmaceutical Waste. European Journal of Risk Regulation, 11(3), 693-697. https://doi.org/10.1017/err.2020.57

Peterkova Mitkidis, K., Obolevich, V., Chrysochou, P. & Mitkidis, P. (2021). Harmonisation of pharmaceutical take-back systems in the EU. European Journal of Health Law, 28(5), 445-471. https://doi.org/10.1163/15718093-bja10051

Peschel, A. O., Grebitus, C., Steiner, B. & Veeman, M. (2016). How does consumer knowledge affect environmentally sustainable choices? Evidence from a cross-country latent class analysis of food labels. Appetite, 106, 78-91. https://doi.org/10.1016/j.appet.2016.02.162

Peschel, A. O., Grebitus, C., Steiner, B. & Veeman, M. (2016). Explaining green consumer behaviour: Insights from latent class choice modeling. Paper presented at Global Innovation and Knowledge Academy, Valencia, Spain.

Peschel, A. O., Zielke, S. & Scholderer, J. (2016). Constructing an internal reference price for product innovations. Paper presented at European Marketing Academy, Oslo, Norway.

Peschel, A. O., Grebitus, C., Colson, G. & Hu, W. (2016). Explaining the use of attribute cut-off values in decision making by means of involvement. Journal of Behavioral and Experimental Economics, 65, 58-66. https://doi.org/10.1016/j.socec.2016.08.007

Peschel, A. O., Zielke, S. & Scholderer, J. (2016). Reference price formation for product innovations: the role of consistent price-value-relationships. In J. Deiters, U. Rickert & G. Schiefer (Eds.), Proceedings in Food System Dynamics: System Dynamics and Innovation in Food Networks 2016 : Proceedings of the 10th International European Forum on System Dynamics and Innovation in Food Networks (pp. 101-103). CentMa, International Center for Management, Communication and Research. https://doi.org/10.18461/pfsd.2016.1611

Peschel, A. O. (2016). Comparing Prices Then and Now: the Store Price Image Determines Reference Price Dominance. Advances in Consumer Research, 44, 754. http://www.acrwebsite.org/volumes/1021496/volumes/v44/NA-44

Peschel, A. O. & Aschemann-Witzel, J. (2017). Redeeming Guilty Pleasures - Sustainable Consumption Across Vice and Virtue Categories. In A. Gneezy, V. Griskevicius & P. Williams (Eds.), NA - Advances in Consumer Research Article 18 F Association for Consumer Research. http://acrwebsite.org/volumes/1023700/volumes/v45/NA-45

Peschel, A. O., Orquin, J. L. & Mueller Loose, S. (2019). Increasing consumers' attention capture and food choice through bottom-up effects. Appetite, 132, 1-7. https://doi.org/10.1016/j.appet.2018.09.015

Peschel, A. O. & Ossama Elshiewy, O. X. (2018). Reference price response across store formats. Paper presented at European Marketing Academy Conference 2018, Glasgow, United Kingdom.

Peschel, A. O., Grebitus, C. & Shaw Hughner, R. (2018). Who are the GM-free Shoppers? Target-Marketing for Medjool Date Consumer Segments. Paper presented at AAEA Annual Meeting 2018.

Peschel, A. O., Kazemi, S., Liebichová, M., Mangaard Sarraf, S. C. & Aschemann-Witzel, J. (2019). Consumers associative networks of plant-based food product communications. Food Quality and Preference, 75(July), 145-156. https://doi.org/10.1016/j.foodqual.2019.02.015

Peschel, A. O., Grebitus, C., Alemu, M. H. & Hughner, R. S. (2019). Personality traits and preferences for production method labeling – A latent class approach. Food Quality and Preference, 74(June), 163-171. https://doi.org/10.1016/j.foodqual.2019.01.014

Peschel, A. O. & Aschemann-Witzel, J. (2019). Thumbs up to transparency or dangerously thin ice? Consumers’ evaluation of sustainability communication. Paper presented at European Marketing Academy Conference .

Peschel, A. O. & Aschemann-Witzel, J. (2020). Sell more for less or less for more? The role of transparency in consumer response to upcycled food products. Journal of Cleaner Production, 273, Article 122884. https://doi.org/10.1016/j.jclepro.2020.122884

Peschel, A. O. (2021). Scarcity signaling in sales promotion: An evolutionary perspective of food choice and weight status. Journal of Retailing and Consumer Services, 61, Article 102512. https://doi.org/10.1016/j.jretconser.2021.102512

Peschel, A. O., Jacobsen, L. & Steinmann, S. (2021). Investigating the Effect of Diversity Communication in the Marketplace.

Peschel, A. O., Zielke, S. & Scholderer, J. (2022). Influencing reference price utilisation through the learning environment. Journal of Marketing Management, 38(11-12), 1245-1269. https://doi.org/10.1080/0267257X.2022.2032799

Peschel, A. O., Jacobsen, L. & Steinmann, S. (2022). What's In It For Me? Consumer perception of diversity communication in retailing. Poster session presented at European Marketing Academy Conference, Budapest, Hungary.

Peschel, A. O., Jacobsen, L. & Steinmann, S. (2022). Come Closer Please! Consumer Perception of Diversity Communication in Retailing. In K. Petljak, X. Brusset & C. Teller (Eds.), Proceedings of the Colloquium on European Research in Retailing (pp. 204-210). University of Zagreb. https://cerr.sciencesconf.org/data/2022_CERR_Book_of_Abstracts.pdf

Peschel, A. O., Jacobsen, L., Steinmann, S. & Frank, D.-A. (2022). VR Retail Lab: An immersive virtual reality (VR) supermarket as a flexible research infrastructure. Paper presented at NordiCHI 2022, Aarhus, Denmark. https://doi.org/10.1145/3547522.3547711

Peschel, A. O. & Grebitus, C. (2023). Flexitarians’ and meat eaters’ heterogeneous preferences for beef: Gourmets and Value seekers. Food Quality and Preference, 104, Article 104756. https://doi.org/10.1016/j.foodqual.2022.104756

Peschel, A. O., Jacobsen, L. & Steinmann, S. (2022). Inclusion through Closeness - Consumer Perception of Diversity Communication in Retailing. Abstract from 8th Nordic Retail and Wholesale Conference (NRWC), Tampere, Finland.

Peschel, A. O., Frank, D.-A., Blumenkranz, D. & Steinmann, S. (2024). Visual fidelity in the metaverse matters for memory performance. Technological Forecasting and Social Change, 205, Article 123511. https://doi.org/10.1016/j.techfore.2024.123511

Peschel, A. O., Jacobsen, L., Salnikova, E., Banovic, M. & Grunert, K. G. (2024). Determining Online Community Engagement Based on Diversity Communication. Abstract from EMAC 2024, Bucharest, Romania.

Peschel, A. O., Thomsen, K., Tsalis, G. & Grunert, K. G. (2025). The role of ethical orientation in animal welfare choice behaviour: A segmentation study. Food Quality and Preference, 123, Article 105334. https://doi.org/10.1016/j.foodqual.2024.105334

Peschel, A. O., Bliemer, M. & Thøgersen, J. (2024). True Pricing – how much information increases transparency?. Abstract from Association for Consumer Research North American Conference, Paris, France.

Peschel, A. O. (2016). Essays on Implicit Information Processing at the Point of Sale: Evidence from Experiments and Scanner Data Analysis. Institut for Økonomi, Aarhus Universitet.

Peschel, A. O., Jacobsen, L., Salnikova, E., Banovic, M. & Grunert, K. G. (2025). The Power of Diversity in Online Communities. Marketing Letters, 36(4), 949-962. https://doi.org/10.1007/s11002-025-09792-4

Peschel, A. O., Bliemer, M. C. J. & Thøgersen, J. (2026). True pricing – guiding consumers within a new pricing paradigm. Marketing Letters, 37(1), Article 1. https://doi.org/10.1007/s11002-025-09799-x

Peschel, A. O., Grunert, K. G. & Tsalis, G. (2026). Do the Pigs Really Get Out? Blockchain Verification Can Strengthen the Use of Sustainability Attributes in Consumer Food Choice. Journal of Sustainability Research, 8(1), Article e260026. https://doi.org/10.20900/jsr20260026

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Revised 17.03.2026

Merete Elmann