The project will deliver a catalogue of marketing and policy actions.

A monitoring and reporting tool will track and foster the successful implementation of the project insights into business operations. The tool will allow to track how which partners have and will implement the results during and after the project.

The benchmark survey will benchmark the KPI at project start and project end to be able to measure progress in terms of the objectives of the project. It will also explore consumer perceptions and behaviour towards the plant-based food and diets and the discussion around this trend, and how these change over time.