Benchmark survey

Benchmark survey

The benchmark survey will benchmark the KPI at project start and project end to be able to measure progress in terms of the objectives of the project. It will also explore consumer perceptions and behaviour towards the plant-based food and diets and the discussion around this trend, and how these change over time.

The study is registered on Open Science Framework.

Benchmark video

The aim of the PlantPro project is to identify key success factors in industry and societal transitions, to map consumer factors that determine acceptance and behaviour across consumer lifestyle groups, assess environmental impact, and measure the effect of nudging, information, and motivation on behavioural change in public and private settings under real-life context. It will deliver a catalogue of marketing and policy actions. The benchmark survey will aims to measure several of these aspects at the project start (to later compare it to the same survey at the project end) to be able to measure progress in terms of the objectives of the project. It will also explore consumer perceptions and behaviour towards the plant-based food and diets and the discussion around this trend, and how these change over time. An example of what we tackle in this survey is to see if there is a perception of conflict with regards to plant-based eating.

If you are interested in reading the slides shown in the video above or presented at Plantebranchens årsdag 1.9.2021 in greater detail, please contact Jessica or see the pdf here.